Integrated Marketing Executive – Germany (Remote)

About Company

Our client company BlueFocus is a leading global marketing and communications group supporting brands in their international expansion. The European division of my client works with clients across automotive, consumer electronics, energy, technology, and lifestyle industries, delivering integrated marketing, PR, influencer, and activation solutions. To strengthen our on-the-ground capabilities in the German market, my client is looking for an Integrated Marketing Executive who can support local project execution, develop market resources, and serve as a key operational extension of our regional team.

Role Overview

As the Integrated Marketing Executive for Germany, you will be responsible for the on-the-ground execution of integrated marketing projects—including influencer collaborations, PR/media outreach, and offline activations.You will also drive local resource development by building relationships with media, creators, suppliers, and event partners. This role requires a hands-on executor who is proactive, well-organized, and deeply familiar with the German market landscape.This is a client-facing, execution-driven role within a dynamic international agency environment.

Key Responsibilities

1. Influencer (KOL) Marketing Execution

• Identify, evaluate, and negotiate with German influencers and content creators
• Manage end-to-end influencer collaboration processes: outreach, briefing, contracting, content review, and posting follow-up
• Track campaign performance and compile result reports
• Maintain and expand the German influencer database

2. PR & Media Collaboration

• Build and maintain relationships with German media, especially in automotive, tech, energy, and lifestyle sectors
• Execute PR outreach, media pitching, interview coordination, and product sample dispatch
• Support press events, media meetups, and editorial collaborations
• Assist with media list management and monitoring of PR results

3. Event & Offline Activation Support

• Support planning and execution of offline events such as product launches, pop-ups, exhibitions, and media gatherings
• Coordinate with local suppliers, venues, and production partners
• Manage guest lists, media/KOL attendance, and on-site arrangements
• Provide on-site operational support and post-event summaries
• Must be willing to travel within Germany or Europe when required

4. Market & Resource Development

• Expand local vendor and partner networks, including event agencies, photographers, creators, media outlets, and industry communities
• Monitor industry trends, competitor activities, and cultural insights
• Provide local market input to support campaign planning and integrated strategies

5. Project Coordination & Client Communication

• Act as a local execution contact for client projects in Germany
• Communicate timelines, deliverables, and project progress with clients and internal teams
• Assist in creating presentations, campaign proposals, reporting decks, and execution documents
• Ensure timely and high-quality deliverables across all ongoing activities

Requirements

• Native German speaker with excellent communication skills
• Strong command of English for daily collaboration
• 2–5 years of experience in influencer marketing, PR, events, or integrated marketing execution
• Solid understanding of the German media, creator, and event ecosystem
• Hands-on experience executing campaigns and coordinating multiple stakeholders
• Strong organizational skills and ability to manage multiple projects
• Comfortable working remotely with international, cross-functional teams
• Proactive, responsible, and solution-oriented
• Experience in industries like automotive, consumer electronics, energy, or lifestyle is a plus
• Agency experience preferred
• Must be willing to travel for events, meetings, or on-site support

What We Offer

• Fully remote role based in Germany with flexible working arrangements
• Opportunity to work on international brands and cross-market campaigns
• Exposure to diverse industries and integrated marketing activities
• Collaborative culture with global colleagues and growth opportunities
• A dynamic and fast-paced agency environment with real impact on project outcomes