Primary Function of Position :
This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth areas for Gynecology and Urology. The Marketing Manager is also expected to work with a crossfunctional regional sales and training team working closely with the European marketing group.
The primary function of this position is to be able to execute on the following global marketing standards at a country / regional level :
- Understand your market Open / MIS rate National outcomes surgeon / patient / hospital segments reimbursement levels incumbent surgical techniques and KOLs etc.
- Maintain alignment on target procedures / products Help define what is being driven and why within commercial org and keep all teams focused on this commercial strategy
- Build Value Props Stories Tools Events and Engage 3Ps (Physician Patient Provider) with them targeted in the right sequence
- Develop Speaker / Teacher / Executive KOLs with strong technique outcomes and use of advanced technology
- Quantify the impact (QTI) clinical economic strategic evidence of key da Vinci surgeons / hospitals as references
- Align with relevant Surgical and Executive societies on da Vinci surgery to ensure support and partnership
Roles and Responsibilities :
Understand your market :
Develop and execute regional / country marketing tactics with a focus on Gynecology & Urology. This will include detailed activities to be implemented in a defined timeline and budget in alignment with Sr. Group Manager Marketing DACH strong collaboration with the European marketing team and local sales leadershipStrong partnering with clinical and capital sales teams in a growing competitive environment for analysis targeting and regional action planning purposesMaintain alignment on target procedures / products
Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goalsCollaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetingsAct as a Medical Device Consultant (Medizinprodukteberater) in Austria and Germany after appropriate training as per legal requirement and provide guidance insight and support in the proper handling of Intuitive medical devices.Build Value Props Stories Tools Events and Engage 3Ps
Deliver corporate clinical & capital marketing and sales tools to achieve short and longterm goals for procedures / sales quotas products and system sales Develop Speaker / Teacher / / Executive KOLsPartner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci SurgeryQuantify the impact (QTI) clinical economic strategic evidence
Work closely with local Market Access Manager team to assist in development and of cost effectiveness / value strategies in key marketsCollect analyze and share competitive data for strategic positioning and initiativesValidate Clinical and Economical data with reference case observation centers key surgeon champions (KOLs) and proctorsAlign with relevant Surgical and Executive societies
Develop and implement Intuitives presence at key national conferences including robotics symposia postgraduate (PG) courses live surgical broadcasts tradeshow booth promotion and presenceCollaborate with respective surgical societies to implement standardized robotic training pathways and curriculaQualifications :
Required Knowledge Skills and Experience :
3 years of Clinical / Product marketing experience in a therapeutic medical device company Gynecology & Urology experience strongly preferredStrong knowledge of procedure steps and anatomy in surgical specialties covered requiredSurgical and / or Operating Theatre (Room) sales experience preferredProven ability to effectively position and procedure / product messages and develop strong sales support to drive desired adoptionDemonstrated success in building clinical education and marketing programs to drive product / procedure growthLanguage (spoken and written) : fluency in German and EnglishBachelors degree in life science or business disciplineSuperior verbal / written communication teamwork and interpersonal work across multiple constituentsSelfstarter with ability to take leadership in unstructured environmentA keen ability to manage projects keeping to budget organizing prioritizing and coping with multiple tasksStrong knowledge of the MS Office product suiteAbility to travel 50. International travel requiredAdditional Information :
Intuitive ist ein Arbeitgeber der gleiche und gerechte Beschftigungsmglichkeiten bietet. Wir bieten allen qualifizierten Bewerberinnen und Bewerber gleiche Beschftigungsmglichkeiten unabhngig von ethnischer Herkunft Geschlecht Schwangerschaft sexueller Orientierung Geschlechtsidentitt nationaler Herkunft Hautfarbe Alter Religion geschtztem Veteranenstatus Behindertenstatus genetischen Informationen oder einem anderen Status der nach den geltenden Gesetzen auf Bundes Landes oder lokaler Ebene geschtzt ist und verbieten jegliche Form von Diskriminierung und Belstigung.
Remote Work : Employment Type :
Fulltime
Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Experience : years
Vacancy : 1
