Working Student (M / F / D) – Content Manager / Copywriter

Role Summary

Up to 20 hours per week (minimum six‑month commitment)

Join our product teams (landing pages & SEO) to help create compelling content that attracts and converts customers. You will write and edit web copy, craft engaging landing-page and campaign content, conduct keyword research and ensure that our brand voice remains consistent across channels. This role offers a holistic view of content marketing, from ideation and research to publication and performance analysis.

Responsibilities

Content creation & editing : Support the creation and editing of website content such as product pages, banners, campaign copy and landing pages. Draft short-form copy for social media, newsletters and marketing campaigns.

Multichannel copywriting : Assist with copywriting tasks across different channels (website, CRM, ads, email) and coordinate translations when needed. Ensure tone and messaging align with the Floyt brands.

SEO & research : Conduct keyword and topic research together with the Content and SEO teams; analyse SEO performance using appropriate tools and apply findings to optimise content. Support the creation of landing pages and backlinks to improve domain authority.

Content management : Maintain and update content in the CMS; create guidelines, workflow documentation and process improvements. Explore and test AI-powered tools to improve content creation efficiency.

Project & organisational support : Provide organisational support including planning, briefings, status tracking and cross-team coordination. Assist product managers with day-to-day tasks and administrative work.

Market & trend research : Research market and industry trends; provide insights into new content formats and marketing strategies to keep Floyt’s content fresh and relevant.

Basic Qualifications

Enrolled in a Bachelor’s or Master’s programme in Communication, Marketing, Media, Journalism, Linguistics or a related field (must be registered at a German university during the employment period).

Strong writing and storytelling skills; excellent command of English and German. Attention to detail and ability to produce error-free copy.

Curiosity about content marketing, SEO and brand communication.

Organised, reliable and able to handle multiple projects simultaneously.

Experience with or willingness to learn content-management systems and digital tools (e.g. Jira, Canva, CMS platforms).

Familiarity with keyword research and basic SEO concepts.

Preferred Qualifications

Previous experience in content writing, copywriting or editorial work.

Knowledge of analytics tools (Google Analytics, Search Console) and ability to evaluate performance metrics.

Basic understanding of HTML and web publishing.

Interest in A / B testing, conversion optimisation and customer journey mapping.

Experience working in e-commerce, consumer marketplaces or SaaS marketing is a plus.

Our culture at FLOYT

We want to make every day count. Exciting projects and growth opportunities await you.

We are brave and stay curious. We learn fast, decide quickly and see setbacks as opportunities.

We believe in acting as owners. You'll have the space and trust to contribute to shaping the mobility of tomorrow.

We dare to care :

For our customers , by creating the best mobility solutions for their needs.

For your private life , offering flexible working hours (at least 2 days office presence in Cologne) , hybrid schemes, private health insurance, office exchanges, and great locations in Cologne and Alicante.

For the environment , through products and partnerships focused on sustainability.

Ready for this ride?

As English is our main corporate language, we kindly request that you submit your CV and supporting documents in English.

We look forward to hearing from you!