SMB Marketing Program Manager

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Infotree Poland Sp. z o.o. is part of Infotree Global Solutions. Agency number : 15970.

Location : London / Reading (UK) or Munich (Germany)

Language Requirement : Fluent German speaker

About the Company

Our cliet is a global technology company transforming digital experiences for businesses and consumers worldwide. Our innovative platforms and tools empower creativity, productivity, and personalized customer engagement at scale.

We are committed to building inclusive teams where diverse perspectives drive innovation and where every employee has equal opportunity to thrive.

The Role

We are seeking an experienced B2B Marketing Program Manager (SMB) to own and lead the EMEA SMB marketing strategy. This role sits within the EMEA B2B Customer Marketing function and acts as the central point of coordination across Product Marketing, Content, Sales, and Demand Marketing teams.

You will be responsible for designing and activating integrated, multi-channel campaigns that align global strategy with regional priorities — with a particular focus on Germany.

This is a high-visibility role requiring strong strategic thinking, cross-functional collaboration, and hands-on campaign orchestration.

Key Responsibilities

Own and drive the EMEA SMB B2B integrated marketing strategy

Partner with global marketing teams and regional SMB stakeholders to translate strategy into actionable campaigns

Collaborate with consumer marketing teams to identify cross-segment opportunities and halo effects

Brief internal channel teams (Paid Media, Paid Search, Lifecycle Marketing, Webinars, etc.) on quarterly strategies and ensure cohesive execution

Work closely with content teams to ensure all required assets are developed, localized, and aligned with launch timelines (with emphasis on Germany)

Track performance, collate campaign results, and present insights during mid-quarter reviews and end-of-quarter business summaries

Ensure campaigns are delivered on time, within scope, and aligned to business objectives

What You’ll Bring

5+ years’ experience in B2B marketing, demand generation, or related roles (SaaS or complex matrix organizations preferred)

Proven experience developing marketing strategies and orchestrating multi-channel campaigns across functions

Strong stakeholder management skills with the ability to influence across marketing and sales teams

Excellent project management capabilities — able to manage multiple campaigns and deadlines simultaneously

Data-driven mindset with experience reporting and presenting campaign performance

Native German speaker based in London / Reading or Munich

Strong communication skills, attention to detail, and collaborative working style

Why Join

Strategic ownership of EMEA SMB marketing initiatives

High cross-functional exposure across regional and global teams

Opportunity to shape growth in a key European market

Work within a collaborative, fast-paced, and innovation-driven environment