GoToMarket Manager (m / f / d)

We are growing fast – and you will be the person who makes new products successful in the market.

In this hybrid role, you connect Product, Marketing, Sales, and Supply Chain, plan commercial launch strategies, and turn insights into revenue . You also lead our Sales Business Analyst activities to ensure our decisions are data-driven and our strategy is sharp.

You report directly to the Head of Commercial.

What will you own :

New Product Introductions / Go-To-Market

plan and run commercial launches,

make all departments launch-ready (Product, Sales, Marketing, KAM, Support)

ensure consistent messaging in every channel, including D2C

Commercial Steering + Sales Enablement

create pitches, playbooks, and battlecards together with Marketing & Sales

train sales teams on positioning, arguments & target groups

Business Analytics leadership

lead the Sales Business Analyst activities

analyse sell-in / sell-through / sell-out to identify opportunities & risks

portfolio & distribution gap analysis incl. recommendations for KAM

Quarterly commission calculation for the sales force

Business Intelligence improvement

continuously level up our BI dashboards, data models & reporting logic

build data standards for commercial steering

3–6 years in Marketing, Sales, Commercial Excellence, or GTM roles

Bachelor's / Master's in Business, Economics, Marketing, or similar

strong project management & cross-functional communication skills

data-driven mindset (BI affinity highly welcome)

knowledge of retail marketing & retail sales structures (DE is a plus)

You love ownership, and you turn plans into impact