Your mission
As a key member of the senior leadership team, the Head of Marketing Communications is responsible for leading the strategic direction, execution, and oversight of all internal and external communications across the school group. This role ensures consistent brand messaging, enhances the schools' public reputation, and drives stakeholder engagement to support enrollment growth, staff alignment, and overall organizational success. At the same time, it supports community-building, strengthens trust, and amplifies the group's vision for educational excellence.
This role requires a highly resourceful individual with strong leadership, self-motivation, strategic and analytical skills, 360° mindset, and a strong business acumen.
Tasks
Strategic Leadership
- Develop and execute a comprehensive communication strategy that supports the group's vision, values, and growth objectives, aligned with the group's brand guidelines and the specific needs of the education market.
- Ensure alignment of messaging across all communication platforms, schools, and stakeholder groups.
- Advise the executive leadership team on communication trends, risks, and opportunities, including crisis communication readiness.
Brand & Reputation Management
Drive brand relevance, consistency and engagement across all touchpoints.Ensure that the corporate ID is kept up-to-date and implemented as appropriate.External Communications
Develop, manage, and implement annual communications plan.Develop and manage the annual communication budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.Identify, develop and deliver campaigns across all communication channels that drive brand, reputational and commercial growth.Develop and maintain strong relationships with key media outlets and influencers (local, regional and international) to enhance brand visibility and reputation (Public Relations & Media Relations).Internal Communications
Ensure consistent, transparent, and timely communication within and across schools to support staff morale, clarity, and alignment.Design and implement internal communication frameworks that support organizational culture and strategic priorities.Foster a sense of community and shared purpose among staff, students, and families.Digital & Marketing Oversight
Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.Oversee the performance tracking and analysis of marketing communications, ensuring alignment with strategic goals and driving continuous improvement through data-informed adjustments.Oversee visual identity, photography, video production, and digital storytelling across platforms.Stakeholder engagement
Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagement for all school's audiences.Strengthen relationships with key stakeholders including parents, alumni, governing bodies, business partners, and the wider community.Develop and execute communication plans for school events, partnerships, fundraising initiatives, and community engagement efforts.Ensure effective use of CRM systems to manage client data and personalize marketing communications.Act as spokesperson or communication lead in strategic partnerships and public forums.Crisis & Issue Management
Lead the communication response during emergencies or sensitive situations, ensuring clarity, timeliness, and reassurance.Prepare messaging frameworks and communication protocols for a variety of scenarios.Team Leadership & Collaboration
Lead and mentor a team of communication and marketing professionals across the school group.Collaborate with admissions, academics, development, and operations teams to ensure communication efforts support organizational success.Manage external agencies, designers, and consultants to maintain quality and consistency in outsourced communications.Requirements
Education
Bachelor's degree in marketing, communications, or another related field.Experience
Minimum 5 years of experience as a communication expert in an international context (agency or client side).Strong experience with digital marketing forms and technologies (eg social media and content marketing).Experienced in crafting engaging customer journeys.Adept at crafting engaging messages and producing compelling multi-media content.Clear understanding of media (paid & non-paid).Education industry experience is a plus.Skills required
Distinct cross-cultural and interpersonal skillsPeople managementHigh networking and relationship building skillsStrong time and project management skillsFlexibility in dealing with multi-functional tasksExcellent level of English (writing, speaking and presentation skills required) alongside an intermediate or better command of GermanCompetencies
Able to adapt quickly to our international environmentMature discipline with a high degree of integrity and work ethics, self-motivated, ability to work independentlyFocus on continuous improvementDevelops original and creative solutions to problemsShows initiative, ownership, and commitmentEscalates opportunities to improve or develop new business with customers and / or business partnersWhy us?
The performance of our people is what defines the success of St. George's. Our teams are enabled to take the initiative and encouraged to think and act like entrepreneurs. The multinational corporate environment provides our talented employees with a large area to expand professionally and offers multiple opportunities to enrich their individual mindsets and experiences. By joining us, you will be part of our community life and actively participate in varied projects, allowing St. George`s to continually evolve.
The school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
To innovate your career please send your letter of application, updated CV and earliest possible starting date in English to :
Mr Fraser-Lewis
Recruitment Manager
For three decades the St. George’s British International School group has shown particular strengths in crafting education based on fundamental values. An innovative learning architecture paired with unlimited possibilities to nurture personal interests and the support of a thriving international community distinguish St. George’s in pioneering future-oriented schooling. Our community of dedicated teaching and administrative professionals located in Munich, Cologne and Düsseldorf Rhein-Ruhr area consists of people who embrace these values and passion, believing in our vision of developing the future of education together.
