The Senior CrossSegment Marketing Communications Manager is part of the global Marketing Communications team in the Business Unit Communications Security Systems division. The Marketing Communications department is a strong and dynamic inhouse creative services team responsible for global marketing communications and brand management for the Bosch Communications Sound and Audio portfolio covering the brands Bosch Dynacord ElectroVoice RTS and Telex. The diverse product portfolio includes loudspeakers audio electronics intercom public address systems and more and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe the US Singapore and China.
Strategic Leadership :
- Ensure a strong and specialized team of inhouse experts who consult and support the segments in the areas of digital marketing design and events
- Digital a team that ensures our digital channels best serve our customers partners and brands; manages the onboarding ownership access and compliance of digital channels including websites content management systems social media project management software etc. Ensures digital platforms address the needs of our brands and segments.
- Design a team that develops documents and protects the corporate design of our various brands; directing and supporting the growing network of creative agencies through brand styleguides digital templates and agency training materials
- Events a team that identifies the best way to leverage various types of events to meet specific segment goals; supports the execution of global / regional / local events through expertise standardization and strategic resourcing
- Asia Pacific & China Regional MarCom support for the regional team (both regions retain their crosssegment MarCom coverage)
- Develop and drive comprehensive digital marketing communications strategies that align with the companys business goals and objectives
- Lead the strategic planning and execution of digital marketing communications campaigns across web social media email blogs and other digital communication tools
- Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications
Team Leadership and Development :
Build empower and nurture a strong inhouse team of specialized inhouse experts who consult and support the segments in the areas of digital marketing design and eventsFoster a culture of innovation collaboration and continuous improvement within the teamCollaborate with crossfunctional teams to ensure alignment and integration of digital marketing communications strategiesDigital Channel Management :
Ensure our global / regional / local portfolio of digital channels best serve our customers partners and brandsEnsure our global / regional / local portfolio of digital platforms address the needs of our brands and segmentsDevelop and execute digital marketing communications strategies across web social media email blogs and other digital communication toolsManage and optimize digital marketing communications campaigns to drive traffic engagement and conversionsCoordinate with various departments to ensure alignment of digital marketing communications efforts with overall business objectivesTechnical Expertise :
Oversee the selection implementation and optimization of digital marketing communications tools and platformsManages the onboarding ownership and access of digital channels including websites content management systems social media project management software etc.Ensure compliance with digital marketing communications regulations for digital channelsCollaborate with central IT and digital teams to integrate digital marketing communications platforms with other business systems as necessaryOversee the implementation and maintenance of digital marketing communications tools including CRM CMS email marketing and marketing automation systemsContent Development and Optimization :
Consult content creators on how to optimize content for various digital channels to best engage target audiences and support brand messagingPerformance Monitoring and Analytics :
Establish and monitor key performance indicators (KPIs) to measure the success of digital marketing communications initiativesUtilize analytics tools to gain insights and make datadriven decisions to optimize digital communications effortsPrepare and present regular reports on digital marketing communications performance to senior leadershipInnovation and Growth :
Stay abreast of emerging digital marketing communications trends technologies and best practicesIdentify opportunities for innovation and growth in digital communications strategiesLead the development of new digital marketing communications initiatives to drive engagement conversion and revenue growthQualifications : Requirements
Degree in Marketing Communications Digital Media Information Technology or related field10 years of experience in digital marketing communications with a focus on strategy implementation and executionStrong leadership skills with experience managing and developing teamsStrong project management skills with the ability to lead crossfunctional teamsProficiency in digital marketing communications tools and platforms including SEO SEM CRM CMS email marketing and marketing automationProficiency in web development languages (HTML CSS) and experience with content management systemsExcellent analytical skills and experience with web analytics tools (e.g. Google Analytics)Strong project management skills with the ability to direct web development and design resourcesExcellent communication and interpersonal skillsLanguage(s) : English German an advantageAdditional Information :
We offer flexible working models : from various parttime options to mobile working and job sharing. Feel free to contact us.
Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore we welcome all applications regardless of gender age disability religion ethnic origin or sexual identity.
Remote Work : Employment Type :
Fulltime
Key Skills
Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand
Experience : years
Vacancy : 1
