Social Media Strategist

About Us

• Stays and Rides GmbH is a Munich based premium mobility and travel company. We work with hotels, travel agencies, corporate clients, and VIPs, providing high-end chauffeur services and tailored travel solutions across Europe and the Middle East.
• We are in a growth phase and are looking for someone who can think strategically, drive direction, and connect marketing with real business outcomes.

The Role

• This is not a posting or design role.
• We are looking for a hands-on strategist who can:
• shape our social media direction,
• connect it to business development,
• and guide execution.
• Design and posting support already exists. What’s missing is clear leadership and strategy.

What We Expect

• Strong understanding of social media as a business tool, not just content
• Experience with services, B2B, travel, hospitality, mobility, or premium brands
• Strategic mindset with practical execution thinking
• Ability to work independently and remotely
• Clear communication and ownership mentality
• Focus on results and impact, not vanity metrics

What We Do NOT Need

• Pure designers
• Only-post-and-schedule profiles
• Influencer-style content creators
• People focused only on likes and followers

Setup & Compensation

• Freelance / remote
• Flexible working hours
• Results-driven collaboration
• Compensation discussed openly based on scope and value
• Minimum of 2-3 years of experience in social media strategy, digital marketing, or a related field.
• Proven track record of developing and executing successful social media campaigns for brands or organizations.
• Strong understanding of major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Experience with social media management tools such as Hootsuite, Sprout Social, or Buffer.
• Excellent written and verbal communication skills with a keen eye for detail and brand voice.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with a passion for storytelling and visual communication.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Self-motivated and able to work effectively in a remote, fast-paced environment.
• Familiarity with paid social advertising and influencer marketing best practices.