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Senior Manager Brand Marketing

Red BullMunich, Bavaria, Germany

Vor 2 Tagen

Stellenbeschreibung

Brand Strategy & Audience Engagement

Develop and execute WRCs global marketing strategy driving brand growth and audience engagement.
Lead integrated multichannel marketing campaigns ensuring consistent messaging and maximum impact across digital social and traditional platforms.
Work closely with commercial and content teams to align marketing initiatives with sponsorships partnerships and revenue objectives.
Oversee the creation of engaging content storytelling and brand activations that captivate fans and commercial stakeholders alike.

Partnership & Sponsorship Marketing

Collaborate crossfunctionally to create compelling partner and sponsorship activations that enhance brand visibility and partner value.

Develop cobranded campaigns with sponsors and broadcasters ensuring seamless integration into WRCs global marketing efforts.

Strengthen relationships with media outlets trade partners and industry stakeholders to amplify WRCs presence across motorsport and entertainment platforms.

Innovation Insights & Performance Analytics

Stay ahead of industry trends digital advancements and fan engagement strategies to continuously evolve WRCs marketing approach.

Utilize audience insights and campaign data to optimise marketing strategies and improve performance.

Collaborate with internal teams to turn research and insights into effective datadriven marketing strategies.

Qualifications :

Bachelors degree in Marketing Communications Business or a related field.

Minimum 7 years of experience in marketing roles within sports events entertainment or media industries.

Proven ability to build and execute highimpact marketing strategies that drive brand growth and audience engagement.

Strong expertise in sponsorship marketing partner activations and commercial collaborations.

Excellent verbal and written communication skills in English (additional languages are an advantage).

Excellent communication storytelling brand messaging and project management skills.

Ability to manage multiple projects in a fastpaced collaborative environment.

Additional Information :

As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally regardless of age skin colour religion gender sexual orientation or origin.

Remote Work : Employment Type :

Fulltime

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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Senior Marketing Manager • Munich, Bavaria, Germany