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Assistant Product Manager

Groupe ClarinsKuala Lumpur, Allemagne

Vor 30+ Tagen

Stellenbeschreibung

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8, talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story?

Product Management (By category)

Lead product launches including launch activations, opportunity identification, concept development and market validation
Keep product pricing and catalogue up-to-date and ensure competitiveness against market
Monitor sales performance on regular basis; conduct reviews and sales forecast
Assist reporting manager in formulating brand strategies to drive sales and market share
Leverage regional & global calendar and input, transfer brand vision into local marketing content by making use of local consumer insight / understanding
Lead in campaign planning and execution (includes Trade, Product, VM, Digital, CRM, Ecom) collaborate with respective stakeholders to ensure launch and activation meets business objectives.
Compile, analyze and present post campaign results
Together with Digital team, develop and implement integrated media, communication and digital strategies to achieve business objectives
Conduct consumer studies / research on concept, advertising and consumer U&A
Overall project and time management; Work closely with cross-functional team including regional, sales, training and supply chain where applicable to ensure timely delivery and meet business goals

Trade Marketing (By category and key festive - CNY, Mothers day, Raya, Xmas)

To maintain a good relationship with business partners to gain competitive advantages, such as promotion sites, co-sharing, competitors' insights, etc

Consolidate and regular update the competitor analysis report every month

Develop, plan and implement events, roadshow and outposts that are consumer-oriented to support key marketing campaigns

Leverage on CRM insights and data to analyze and propose opportunities to increase the productivity of outdoors and consumer events.

Management of Sales & Promotion budget and calendar of retailers mechanics for offline channels.

Key personnel to consolidate Trade

To consolidate all trade activations and summarize trade calendar view

To update all retailer and promotional programs / activities with ongoing evaluation of effectiveness.

Planning and monitoring consumptions of GWPs and samples across outlets

Manage POP operations and planning (By category and key festive - CNY, Mothers day, Raya, Xmas)

Forecasts management of Global POP & Production of Local POP

Execution in stores, working closely with respective stakeholders Sales, Training, Supply Chain

Stock / Testers / Trials / Samples management and monitoring for the best optimization of resources

Order Forms management for POP elements

CRM with Club Clarins

Partner with CRM team to set and deliver KPI drivers of Recruitment and Retention

Leverage marketing campaigns to recruit new Club Clarins members continuously.

Leverage on CRM insights and data to analyse and propose opportunities to increase the productivity of outdoors and consumer events.

Annual Brand Plan and Expenditure Planning

Manage A&P of assigned categories

S&P management : Optimized resources allocation, monthly risk management

Management of Sales & Promotion budget and calendar of retailers mechanics for departmental stores and own channels.

Other responsibilities may be added to the above, which are consistent with the title ASSISTANT MANAGER, PRODUCT MARKETING