Product Marketing Manager (f / m / d)

Who We Are

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at www.verve.com .

Who You Are

We’re looking for a passionate, driven Product Marketing Manager to help us drive and scale go-to-market efforts for our performance-focused ad marketplace. You will be a part of the global product marketing team, driving initiatives that impact the buy-side customers like demand-side platforms (DSPs), agencies and advertisers. From validating product-market fit to driving adoption among internal and external stakeholders, we expect you to bring a good balance of analytical (market research, adoption KPIs) and creative skills (copywriting, design, communication) to an established ad tech company with a growing team.

This is an exciting opportunity to join an international company with a diverse workforce in over 20+ offices globally.

This is a hybrid position with three days per week in our Berlin and Hamburg offices. Outside these cities, the position can be filled remotely within Germany.

What You Will Do

Own core product marketing deliverables for a comprehensive go-to-market launch of products or features across different release tiers on the performance marketplace

Work with the stakeholders including the General Manager, Product Managers and Sales leadership to ensure cross-team alignment of launch activities that are geared towards performance marketers

Own the creation of all assets required for product messaging and positioning, sales training and product demos, demand generation and product branding

Assist Product Management in identifying customer segments and validating user stories for product and feature releases. Identify market segments and buying criteria that can inform product or market launches and accelerate demand generation activities

Own and manage competitive research initiatives, including researching competitors, helping develop competitor battle cards, and maintaining an ongoing competitive intelligence document

Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages on the Verve website

Work with corporate marketing to define content adoption metrics, and identify thought leadership opportunities

Research industry trends, follow relevant news and present actionable findings to the marketing and product leadership

Organize monthly training sessions for sales to ensure market readiness

What You Will Bring

BA / BS degree and at least 3-5 years of relevant experience in executing product launch plans, with 2 years in product marketing or sales enablement

Solid understanding of the digital advertising ecosystem. AdTech experience is a plus, whether you have experience on the sell-side, buy-side or other components within an adstack

Experience in performance marketing or user acquisition with mobile apps is also a plus

Fluent in English. Exceptional written and verbal communication skills, with a talent for story-telling or articulating technical concepts into solutions or relevant use stories

Proven track record that includes content creation / writing and market research

Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative

Familiarity with tools used within the product or marketing tech stack, including Hubspot, Figma, Presentation software (Slides or Powerpoint), etc

Able to work independently with a positive, self-starter attitude

What We Offer

Be part of a multicultural team that is bringing advertising to the next level

You will learn and evolve in an empowering environment characterized by entrepreneurial actions

Responsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve’s success

3 Wellness days per year (in Q1, Q2 & Q3) and Employee Assistance Program to help you maintain your well-being

Enhance your professional skills with a yearly training budget and improve your language skills through German and / or English classes

Work and Travel Program (monthly raffle after 2 years of employment)

We are eager to build a great team together and we appreciate your help through our Employee Referral Bonus

Align your interests with the company's success and take part in our Employee Shares Purchase Plan

You will be entitled to 27 holidays per year in addition to any of the public / bank holidays

Personalized Benefits Platform; with a budget of 100 EUR / month, you can choose the benefits that fit you best from the following options :

Internet allowance

Mobility allowance such as BVG / HVV tickets and car / bicycle rental

Kindergarten, daycare center subsidy

Sport membership and personal development

Shopping vouchers

Enjoy food and beverage benefits with colleagues and have fun during team events

Take advantage of our Employee offers and discounts

Corporate Pension Scheme

Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #LI-