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Primary Purpose : The Regional Brand Ambassador (RBA) represents Tapestry and its brands, and is responsible for overseeing a small regional department store network in Germany. The RBA will be based in Frankfurt and overseeing locations in Düsseldorf and Stuttgart.
The RBA reports to the Senior Regional Brand Ambassador (SRBA) and provides feedback, leads by example and ensures Tapestry values and business priorities are demonstrated on the shopfloor. It is their responsibility to ensure Tapestry customers have a seamless experience, however and whenever they choose to shop. The RBA drives sales initiatives, implements and leads on best practice, and motivates and educates their wider department store colleagues. Acting as the main point of contact between Tapestry teams and store teams, the RBA drives the customer experience, omni channel approaches and seeks new initiatives for further brand development.
Duties and Responsibilities
Sales :
- Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans and new initiatives to SRBA
- Monitor in-store activity and present ideas to SRBA to identify new opportunities in-store or within local events
- Build and cultivate strong relationships with SRBA, BAs and department store teams to drive brand awareness and customer retention, implement and communicate business initiatives and act as a liaison between the host store and SRBA
- Ensure all stores within the region are educated on the brands, deliver brand training to increase product knowledge, recruitment of new customers and ultimately drive sales
Customer Service :
Drive ideas for clientelling & event hosting and support with co-hosting in-store eventsBuild strong relationships with local retail brands to understand customer demographic & profiling, and future brand opportunities by attending local brand events to gain a better understanding of key business prioritiesVisual Merchandising :
Implement VM directives within the region to ensure all locations are showcasing new season product along with delivery dropsImplement VM guidelines during markdown periods and ensure consistency across the regionBuild a strong relationship with the Regional VM Manager and regularly share images to seek feedback or further VM developmentOperations :
Manage daily product deliveries and replenishment of host store and ensure back of house areas are clean, tidy, and well maintained across regionEnsure trade reports are completed in a timely manner and product call outs are shared effectively and efficientlyCoordinate with the SRBA to schedule maintenance of adequate floor coverageThe Regional Brand Ambassador will possess :
In-depth knowledge of the retail environment and a minimum of 2 years retail experienceAbility to travel within Germany to visit allocated storesFlexible to work nights, weekends & bank holidaysUnderstanding of working within a department storeExcellent communication, leadership, organisational and analytical skillsStrong knowledge of industry trendsSelf-motivated with the ability to strategize to help develop their businessA passionate team player with the ability to work well with othersWhat Tapestry can offer you :
30 days holidayMulti brand discount up to 50% off – Coach, Kate Spade, Stuart WeitzmanEmployee Assistance Program1 Paid Volunteering Day per year and opportunities to volunteer with global projectsLearning & Development opportunitiesInternal mobility & career progressionEquity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councilOur Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at
