Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid
What you’ll do
- Drive-forward the CRO strategy / roadmap at Eurowings alongside industry-leaders and technical experts
- Set up, launch, and develop A / B tests in the best interest of Eurowings using CRO tools such as Optimizely, Adobe Target, Dynamic Yield, Kameleoon, VWO etc.
- Manage and coordinate different stakeholders and contributors within the organization (e.g. Product Owner, Channel Owner, Content, SEO, UX, Data & BI, MarTech) along the entire customer journey
- Continuously identify opportunities for improvements of our experimentation platform
- Apply targeting and personalization to push CRO to a next level
- Create ongoing reports related to core Growth / CRO Programm metrics in the context of a decentralized approach
- Pro-actively ensure that the organization has no difficulties in generating unambiguous hypotheses in everyday life and creating first-class concepts from them
- Draw conclusions and gain insights from different reports, KPIs, data, etc.
What you’ll bring
- Strong stakeholder management skills and the ability to convince them regarding CRO best practices by using proper arguments and data
- Expertise working in cross-functional teams
- Latest knowledge regarding current developments and trends in the CRO domain
- A data driven mindset
What you’ll need
- Approximately 3-5 years’ experience working as a CRO Manager or similar role
- A very strong background in Conversion Rate Optimization (CRO) and application of experiments on web & mobile and other communication channels relevant for Eurowings
- Expert knowledge in research tools (like SurveyMonkey, Usabilla or Contentsquare) to get gainful insights from Eurowings' customers
- A strong technical background and a solid sales (digital marketing) understanding of Conversion Rate Optimization (CRO)
- Several years’ experience in running all CRO activities within a company
- Expertise how multi-channel media campaigns, paid search testing, ad text and landing pages and ecommerce platforms work
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