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Field & Events Marketing Manager, B2B SaaS

SPREAD GmbHBerlin, Germany

Vor 2 Tagen

Anstellungsart

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Stellenbeschreibung

Short Description

At SPREAD, we're engineers at heart. That means we are intellectually curious, critical thinkers, collaborative, and creative problem solvers with an eye for detail and a drive to achieve great things together.

We're seeking an experienced field and events marketing manager to drive pipeline growth and accelerate market adoption. You'll work with our sales team to develop, execute, and host high-impact events and campaigns. Your field and event marketing initiatives will acquire and move prospects through our funnel, strengthening customer relationships and driving business expansion. This role is critical to building connections with our target audience through events while maintaining a strong focus on brand development and revenue generation.

You're the ideal candidate if you're curious, action-oriented, have attention to detail, and with a creative passion for designing and hosting engaging experiences that drive measurable brand and business impact in the B2B tech space. You should be curious about the latest trends in manufacturing industries, AI, and R&D and have a talent for translating complex technical concepts into memorable, delightful event experiences, campaigns, and merchandise.

Your Mission

As Field & Events Marketing Manager, your goal is to develop and implement a comprehensive global field marketing strategy that drives brand strength, and pipeline growth, enhances customer engagement, and delivers measurable business impact.

Your key responsibilities will include :

Develop and implement strategic global field marketing plans that align with SPREAD's sales objectives and drive pipeline growth;
Collaborate closely with Sales to develop strategies for converting leads into opportunities and customers into champions;
Define and track key performance metrics to measure the success of field marketing activities;
Create and implement customer champion programs to foster strong relationships and drive advocacy;
Design and host high-impact events including webinars, roundtables, customer dinners, networking events, and in-person demos;
Build and nurture a strong brand community through events and social engagement;
Monitor industry trends and competitor activities to inform field marketing initiatives
Oversee merchandise and marketing materials management for all field activities;
Identify and secure speaking or exhibition opportunities at industry conferences, managing the entire speaker / exhibition process end-to-end;
Manage relationships with external vendors and partners for event logistics, booth management, and merchandise.

Your Experience

We know that people don't fit neatly into a box, and we value your character and drive more than your resume. We invite you to apply even if your experience doesn't match 100% of the qualifications listed.

Work Experience : 5+ years of experience in field marketing, event marketing, event mgmt., retail experience, or similar roles, preferably in manufacturing industries, tech / SaaS, or retail / luxury goods;

Customer empathy : Curiosity and passion for creating unique, engaging experiences that resonate with C-Suite, execs, and technical audiences in manufacturing industries;

Strategic Thinker : Developing a field & event marketing strategy selecting the highest impact events to host or be present at, what to do, and how to stand out to drive impact;

Event Marketing : Proven track record of planning, executing, and hosting inspiring, memorable, and delightful (B2B) events, both virtual & in-person – with a particular focus on content composition, speaker acquisition, moderating, and event management;

Pipeline Generation : Experience in developing and implementing strategies that drive qualified leads and opportunities;

Project Management : Strong organizational skills with the ability to manage multiple projects simultaneously with attention to detail and strong reliability and ownership;

Cross-functional Leadership : Strong collaborative skills and ability to work effectively with Sales, Marketing & Product teams aligning stakeholders and getting critical inputs;

Relationship Building : Proven ability to build and maintain strong relationships with customers and internal stakeholders –being highly responsive & managing expectations;

Industry knowledge : Familiarity with manufacturing industries, B2B SaaS knowledge, and AI is a plus;

Data Analysis : Strong analytical skills with experience in tracking and reporting on marketing metrics and ROI;

Communication : Excellent English language skills - verbal and written – proficient German is a plus.

Why us?

Amazing team - 120+ SPREADsters from 31+ nationalities

High growth company - Series A funded & sustainably growing ARR

Revolutionary product that customers love

High learning curve and annual learning budget

Competitive salary and flexible work schedule

30 days paid vacation and many other perksSPREAD is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, age, disability status, or socioeconomic background.

Contact

Dmytro Iefymenko

SPREAD GmbH

Prinzessinnenstraße 8-14

10969 Berlin

Our Engineering Intelligence Graph, analytics hub & low-code collaboration environment form an intelligent layer on top of your existing engineering software stack.

Our EI Graph database represents how mechatronic systems work. Together with our analytics hub, it connects all product data and puts it into logical context. This makes it easy for engineers across all domains to consider critical dependencies in their flow of work.

This means they can save time, make fact-based decisions efficiently, and spend their time on complex engineering tasks.