Enterprise Sales Manager (Germany) — Exhibitions

Our MissionSwapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that's why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.Our VisionAt Swapcard, we believe in the power of meaningful connections. This belief fuels our commitment to pioneering modern solutions that empower organizers to create engaging event experiences. Guided by our commitment to excellence and collaboration, we aim to redefine the landscape of event technology, setting new standards for engagement, accessibility, and impact.Our BeliefsAt Swapcard, diversity is at the core of our success. With 42 nationalities represented among our 180+ team members, we champion diversity as a catalyst for creativity, collaboration, and unparalleled innovation.We believe that by embracing a multitude of backgrounds, cultures, and viewpoints, we can truly understand and cater to the needs of our global community of event organizers and participants.Our full remote opportunities empower our team to thrive, no matter where they are in the world, fostering a culture of flexibility and inclusion.

What you will be doing

• Activate your Messe network to open doors with exhibition organisers and Tier-1 exhibitors; secure warm introductions to show directors, exhibitor sales leads, and commercial heads across major German fairs.
• Territory mapping of organiser groups and exhibitor accounts; keep CRM and account plans crisp, and coordinate resources to deliver on client goals.
• Outbound & pipeline development with credibility-led relationship building—grounded in an understanding of organiser/exhibitor objectives and show economics.
• Market education & evangelism: share best practices, trends and benchmarks aligned to Swapcard’s solutions; represent us at key industry events and fairs.
• Value-led selling: uncover and interpret prospect needs; align solutions to business outcomes (revenue, exhibitor satisfaction, data, operations) rather than features.
• Sales excellence: adopt and evolve best practices; leverage systems for efficiency while delivering standout buying experiences.
• Product & ecosystem fluency: develop strong working knowledge of Swapcard, event-tech stacks, and organiser workflows (exhibitor sales, operations, marketing).
• Forecasting & deal hygiene: maintain reliable forecasts and transparent deal reviews; build references and feed actionable inputs to the roadmap.
• Travel in DACH/Germany to be on-site with organisers and at key shows.

Your Profile

• 7+ years in SaaS or B2B solutions sales, closing enterprise deals.
• 3+ years in the Event/Exhibition industry, with direct experience selling to or working within Messe organisers.
• Proven, current network in Germany’s exhibition ecosystem—you can name and reach show leaders and exhibitor sales teams of the German exhibitions organisers (Messes)
• Track record of quota attainment in fast-paced environments; skilled in advanced discovery, multi-threading, and negotiation.
• Executive presence & C-level access: comfortable engaging CEOs/MDs, portfolio directors, and commercial heads at organisers and large exhibitors.
• Exceptional communication (written, storytelling, presenting) and phone/video comfort.
• Fluent in German and English; additional languages a plus.
• Tool-savvy, process-minded, and proactive about improving workflows.
• Startup mindset: curious, resourceful, optimistic; bias to action and learning.

Strong plus (nice to have)

• Prior employment at a German Messe organiser (or closely affiliated subsidiary/brand) or at a leading service provider selling into organisers.
• Active participation in industry bodies (, AUMA, UFI) or regular attendance at major German shows (, Hannover, IFA, Gamescom, MEDICA, BAU).
• Case studies selling event-tech, data/marketing solutions, or sponsorship/exhibitor revenue tools to organisers/exhibitors.

How we’ll measure success

• New logo wins with German organisers and strategic exhibitor accounts.
• Speed and quality of warm-intro pipeline sourced via your network.
• Accurate forecasting and referenceable deployments.
• Clear, repeatable playbooks for the German exhibition market.

Swapcard’s Interview processOur thorough interview process aims to identify exceptional talent to advance our mission while offering you a chance to explore your career potential at Swapcard.1. Screening Interview with a recruiter from our people team.2. A remote exercise to demonstrate and assess your skills.3. Manager review with your future reporting manager4. Leadership review with one of our department leaders5. Reference check conducted by our people team6. OfferSwapcard's Values🧠 Curious: We ask questions, try new things and take risks. We learn from one another and see mistakes as opportunities to grow—what matters most is how we react and learn from them. We are curious about what something is and why something is. Innovation thrives when curiosity drives.🗝️ Value-Driven: At Swapcard, we focus on making each decision count by prioritising outcomes that create meaningful value for our customers, team members, and partners.💚 Human: At Swapcard, being human means fostering empathy, openness, and diversity to create a caring and collaborative community. We’re driven by a strong team spirit and a shared goal of building meaningful connections—both through our product and within our team.✊ Resilient: We embrace challenges with optimism, creativity, and adaptability, constantly seeking innovative solutions and opportunities for growth.👑 Ownership: At Swapcard, we take responsibility and are accountable for our actions, driving success through initiative, trust, and accountability. True ownership means more than just completing tasks; it's about being proactive, investing ourselves fully in the outcomes, and fostering a culture of trust.Benefits & Reasons to Join Swapcard - International team with 40+ nationalities (more on the way!) 🌍- Remote-first policy with headquarters in Paris 🗼- Thriving startup with career growth opportunities 🪴- Open-minded culture that appreciates differences 👽- Feedback-driven, supportive & curious team with a DIY mindset 🤔 🛠- Generous Paid Time Off to ensure you have time for what matters most ❤️🏡- Remote perks designed to optimize your working experience 🎁- In-person social gatherings to celebrate our achievements 🏝️- 100% of your health insurance contribution paid by Swapcard 🏥- Work-from-home budget (one-off contribution for equipment in addition to your initial equipment setup) 🖇️- Co-working space budget to support remote work in professional environments 💼- Learning budget to help you develop new and existing skills 🤓- Mental health care initiatives to support your well-being 🧘Equal OpportunitySwapcard is committed to upholding equal employment practices and making merit-based employment decisions. We welcome individuals from all backgrounds, abilities, and experiences to apply, regardless of race, nationality, religion, sexual orientation, gender identity, pregnancy status, age, marital status, and status as a veteranWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.