Marketing Manager

About

The High Performance Power (HPP) group develops monolithic Bucks, Boosts, Buck-Boosts and Linear Regulators as part of the fast-growing Multi-Market Power Business Unit. We are currently seeking an enthusiastic, self-motivated Product Marketing Manager (PMM) to fulfill a strategic role within our team.

Reporting to the HPP Marketing Lead, the PMM will be responsible for formulating product strategy, championing new product development, and managing all business aspects of the Boost portfolio within HPP. This person will be tasked with driving new opportunities, growing market share, and maintaining technology leadership for this portfolio. This will require close collaboration with applications engineers, product definers and development teams within and outside of HPP, as well as ADI Field personnel and customers.

The main responsibilities include :

• Ownership of the Boost product portfolio, assuming full responsibility for its success and performance
• Serving as the product owner throughout the product lifecycle, ensuring its continued success
• Act as the primary interface with Sales, FAE, and customers, providing information on product roadmaps, pipeline, and portfolio. Driving new design in / win opportunities, training, and growing the relationships.
• Developing business cases for new products and presenting them to senior management for successful launch
• Collaborating with the product definition team to define product requirements based on customer and market needs
• Supporting field teams (Sales, FAEs, and Marketing) as required to generate opportunities and drive design-ins / wins
• Taking charge of pricing strategies for the product portfolio.
• Contribute to market analyses, product definitions, value proposition assessments, competitor assessments, and roadmap development
• Contribute to Go to Market collateral to support marketing campaigns, programs and social media

Qualifications :

Job Req Type : ExperiencedRequired Travel : Yes, 10% of the timeShift Type : 1st Shift / Days