Paid Media Coordinator (m/f/d)

We are looking for a Paid Media Coordinator (m/f/d) in Munich

Your responsibilities:

• Assist in implementing the overall paid media strategy aligned with the brand’s objectives, ensuring efficient execution.
• Collaborate on the creation of the paid media plans. This includes assisting with decisions on focus areas, developing marketing calendar, and managing digital assets in alignment with the brand's strategy.
• Support in defining and tracking the A&P budget for paid media. Help reallocate the budget as necessary to ensure an optimal mix and efficient use of resources for tactical and big-bet campaigns.
• Assist in managing communication with the agency and local partners for branded projects, ensuring that plans and assets align with expectations.
• Track and report on media investments across brands, ensuring alignment and coordination.
• Support the planning and forecasting processes for paid media activities (Paid Social, DOOH, etc.).
• Stay updated on market trends and digital tools to support the team with digital expertise.
• Identify key insights and share these learnings across brands to improve paid media strategies.

Qualifications

Your profile:

• Bachelor’s degree or higher in Marketing, Digital Media, Business Administration, or a related field.
• 2 to 3 years of Paid Media/Digital Marketing experience.
• Experience with Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and other Social Media Marketing tools.
• Strong knowledge of Excel, PowerPoint, Google Analytics, Google Studio, Looker Studio, and other tracking tools.
• Analytical and critical thinking skills, with the ability to leverage data to make actionable business decisions.
• Ability to develop strategies that drive success and brand growth.
• Strong communication skills.
• Brand knowledge (product, consumers, strategy, etc.).

#makeyourcareerglow