Data Analyst Acquisition & Virality (mfd)

Location

Hybrid in Munich (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization while achieving full privacy compliance.

We are seeking a highly skilled Data Analyst to join our Business Intelligence team with a dedicated focus on supporting the Growth - Acquisition & Virality this role you will collaborate closely with product managers marketers designers and engineers to analyze user behavior identify opportunities measure the impact of initiatives and deliver actionable insights that drive growth.

You will support and accelerate experiments across our three key focus areas : Virality U.S.-focused Acquisition and Acquisition via CMS platforms. Acting as a bridge between data analysis and growth strategy you will enable data-driven decision-making unlock new growth levers and optimize our go-to-market efforts for scale.

Your Tasks

• Act as the dedicated BI partner for the Growth - Acquisition & Virality team proactively scoping analytical needs defining tracking requirements and ensuring data availability for rapid decision-making.
• Use SQL to query transform and validate data from multiple sources; ensure data accuracy consistency and proper documentation.
• Partner with product managers marketers designers and engineers to analyze user journeys funnels and growth loops to uncover opportunities for scalable acquisition and engagement.
• Design implement and evaluate experiments (A / B multivariate holdout tests etc) to validate hypotheses and quantify impact.
• Build and maintain dashboards reports and models in Power BI and Amplitude to monitor program performance and surface actionable insights.
• Define monitor and report on core KPIs including conversion rates across the acquisition funnel channel contribution / attribution viral coefficient referral conversion etc.
• Provide clear data-driven recommendations that influence strategy across all relevant acquisition channels.
• Translate complex analyses into concise narratives and visuals for cross-functional stakeholders and leadership.
• Ensure data quality and governance : maintain metric definitions event taxonomies and dashboard standards.
• Stay current on industry trends analytics best practices and emerging acquisition channels and proactively apply learnings to ongoing initiatives.

You Bring

Nice to have :

Dont meet every single requirement Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics

About us

We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.

We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

Required Experience :

IC

Key Skills

Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1