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Outbound & Email Campaign Manager (m / w / d)

Outbound & Email Campaign Manager (m / w / d)

Startup Events GmbH (Bits&Pretzels)München, Bayern, DE
Vor 8 Tagen
Stellenbeschreibung

Are you a master of crafting impactful email campaigns? We are looking for an Outbound & Email Campaign Manager to take our email marketing efforts to the next level. If you’re a strategic thinker with a hands-on approach to campaign creation, optimization, and automation, we’d love to meet you!

Activities

As an Outbound & Email Campaign Manager, you’ll be responsible for creating high-quality email campaigns that connect with our audience and drive measurable results. Here’s what you’ll be doing :

  • Email Campaign Development : Plan, create, and optimize email campaigns tailored to diverse target groups, ensuring maximum impact and engagement. Build and maintain high-quality email lists to support outreach and campaign effectiveness. Develop compelling tests to continuously improve performance.
  • Automation & Workflows : Design and implement email automation workflows for lead nurturing, customer acquisition, and retention.
  • Performance Analysis & Optimization : Analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement. Derive actionable insights and implement data-driven optimization measures.
  • Strategic Coordination : Work hand-to-hand with the (content) marketing team to ensure campaigns with broader strategies. Work closely with other teams such as Sales, Startup Relations, and Program to integrate their needs seamlessly into overarching strategies - and to ensure consistent messaging and delivery across all touchpoints.
  • Compliance & Quality Assurance : Ensure all email marketing activities adhere to GDPR and other legal requirements. Maintain high standards of email deliverability and user experience.

Requirements

  • Email Marketing Expertise : Proven experience in planning and executing successful email marketing campaigns, including automation and lead nurturing workflows.
  • Analytical Skills : Ability to analyze campaign performance data and derive actionable insights for continuous improvement.
  • Proficiency with Tools : Experience with email marketing platforms (HubSpot is a plus) and analytics tools such as Google Analytics 4.
  • A / B Testing Knowledge : Skilled in testing variables to optimize results.
  • Organizational skills : Strong ability to manage multiple campaigns simultaneously and meet deadlines effectively.
  • Collaborative Mindset : Skilled in working cross-functionally and communicating insights effectively to diverse teams.
  • Compliance Awareness : Solid understanding of GDPR and other email marketing regulations.
  • Experience in the startup ecosystem or event marketing is a plus!
  • Familiarity with customer segmentation and personalization techniques is a plus!
  • Application Process

    Apply today if you share our passion and want to help us break down barriers. We look forward to receiving your CV and learning more about your motivation to become part of our team. Please also state your earliest possible starting date and your salary expectations.

    Jobalert für diese Suche erstellen

    Campaign Manager • München, Bayern, DE