Guitar+ Product Specialist

DAddario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company we pride ourselves on high automation machinery and innovative technology as well as our commitment to environmentally sustainable practices. DAddario Europe Limited established in 2017 manages the European sales and marketing for prestigious brands such as DAddario Fretted DAddario Orchestral DAddario Woodwinds Promark Drumsticks Evans Drumheads and Puresound Snare Wires.

The DAddario Europe Limited marketing team based in Frankfurt am Main Germany being responsible for Western Central & Eastern Europe is seeking a driven curious and passionate guitar player to serve as a Guitar Product Specialist (m/w/d) for the brand.

The Guitar Product Specialist helps strengthen the visibility and reputation of DAddario among both retailers and consumers. Working closely with the sales team this role contributes directly to the growth of our Guitar category. You will run training sessions meet and support retailers players and artists gather market insights and represent the brand at various events across the region. You will report directly to the European Product Specialist Manager to ensure alignment with our strategic goals.

Tasks

• Deliver in-store and online product training demos and sampling sessions to support the sales team and our retail partners
• Represent our brands at trade shows conferences community events and other gatherings
• Evaluate in-store merchandising identify gaps improve displays and support key dealers in promoting our products
• Identify new artists educators influencers and institutions with strong potential for collaborations and partnerships
• Monitor brand performance and work with sales and marketing to identify opportunities for growth
• Support OEM activities by identifying targets and maintaining relationships product usage details quantities and contacts
• Conduct market and competitor research such as pricing studies share analysis or gap assessments to support strategic planning

Requirements

• A genuine passion for the guitar world its products the community and making music
• Strong playing ability and confidence in demonstrating instruments and accessories
• Excellent communication skills with the ability to engage audiences of any size
• Organised reliable and detail-oriented with a structured and methodical approach
• Practical mindset with a proactive results-driven attitude
• Ability to evaluate the impact and ROI of outreach and marketing activities
• Comfortable travelling frequently (around 50% of the time)
• Solid knowledge of Microsoft Office (Excel Word PowerPoint) and business reporting tools
• Team-oriented able to juggle several projects and deadlines while keeping a clear overview

Benefits

Contract Type: Permanent contract 40 hours a week

Job Location: Frankfurt am Main Germany

Compensation: 40.000 - 42.000 bonus based on personal goals sales targets

Experience: Minimum 2-3 year (preferred)

License/Certification: Driving License required
Languages: Native or fluent in German very good level of English (B2). A third language would be appreciated in the operating region Western Central & Eastern Europe

Key Skills
Sales Experience,Marketing,Customer Service,Communication skills,Military Experience,Retail Sales,Product Demos,Customer Support,Product Management,Product Development,Unity,Microscopy
Employment Type : Employee
Experience: years
Vacancy: 1
Yearly Salary Salary: 40000 - 42000