Working Student – Outbound Marketing

Introduction

Outbound marketing is where pipeline gets built. While content and events pull customers in, outbound is how we proactively reach the right decision-makers at the right companies with the right message. As an Outbound Marketing Working Student at FactFinder, you're not cold-calling from a script—you're becoming a demand generation strategist. You'll research high-value e-commerce companies, craft personalized outreach campaigns, and work directly with our Sales and Marketing teams to generate qualified leads that turn into revenue.

This is your chance to:

• Master B2B SaaS demand generation—one of the most valuable and in-demand marketing skills today
• Work directly with Benedikt ("Mr. Outbound") and our BDR/AE teams on campaigns that drive real pipeline
• Learn account-based marketing (ABM), lead scoring, and how modern B2B sales and marketing teams collaborate
• Build a portfolio with campaign metrics, conversion rates, and measurable business impact

Your mission

• Account Research & Segmentation (35%)
  • Research and identify high-potential B2B e-commerce companies across Europe (focus on mid-market and enterprise)
  • Build detailed account profiles: company size, tech stack, pain points, key decision-makers
  • Segment accounts by industry, revenue, geography, and buying signals (job postings, funding rounds, tech changes)
  • Use tools like LinkedIn Sales Navigator, Crunchbase, BuiltWith, and our CRM to gather intelligence
  • Create target account lists for outbound campaigns
• Lead Validation & Enrichment (25%)
  • Validate and enrich lead data (emails, phone numbers, job titles, company info)
  • Research individual prospects: what they care about, recent company news, social media activity
  • Score leads based on fit and buying intent (ICP match, engagement signals, timing)
  • Keep our CRM clean and up-to-date with accurate, actionable data
  • Work with BDRs to prioritize high-value outreach targets
• Outreach Campaign Development (25%)
  • Write personalized email templates and LinkedIn messages that get responses
  • Collaborate with Benedikt and the marketing team to test messaging, subject lines, and CTAs
  • Develop multi-touch outreach sequences (email, LinkedIn, phone, video)
  • Personalize outreach at scale using AI tools and automation (you'll learn to use Notion AI, ChatGPT for research and copywriting)
  • A/B test different approaches and iterate based on response rates
• Campaign Performance & Optimization (15%)
  • Monitor campaign metrics: open rates, reply rates, meeting bookings, pipeline generated
  • Analyze what's working and what's not—recommend changes to targeting, messaging, or timing
  • Report on campaign performance to marketing and sales leadership
  • Contribute insights to our broader outbound strategy and ICP refinement
  • Document best practices and winning playbooks in Notion

Your profile

• Must-haves:
  • Currently enrolled in Bachelor's or Master's program (Marketing, Business, Communications, or related)
  • Fluent in German (C1+) and English (B2+)—you'll research companies and write outreach in both languages
  • Strong research and analytical skills—you're a "digital detective" who loves digging for insights
  • Excellent writing skills—you can write concise, persuasive messages that get attention
  • Detail-oriented and organized—you manage data, lists, and campaigns without making mistakes
  • Comfortable with ambiguity—outbound is iterative; not everything works the first time
• Nice-to-haves:
  • Prior experience in sales, marketing, or customer-facing roles (internship, part-time job, student consulting)
  • Familiarity with LinkedIn Sales Navigator, CRM systems (HubSpot, Salesforce), or sales engagement tools
  • Understanding of B2B SaaS business models and e-commerce/retail technology
  • Interest in psychology, persuasion, and how buying decisions are made
  • Experience using AI tools (ChatGPT, Claude, Notion AI) for research and content creation

THE JOY OF WORKING WITH US

• Real ownership, not busywork: You'll own entire campaigns and account lists. Your work will directly generate pipeline and revenue for the company.
• Mentorship that matters: Work directly with Benedikt ("Mr. Outbound"), who's laser-focused on building a world-class outbound motion. Weekly feedback, clear KPIs, and hands-on coaching.
• Modern work culture: Hybrid flexibility, AI-native workflows (you'll use Notion AI, ChatGPT, and other tools daily), async collaboration, transparent metrics.
• Career trajectory: Outbound marketing skills open doors to BDR, sales, demand gen, and growth marketing roles at top SaaS companies. This is a launch pad for your career.
• Compensation & benefits: Competitive working student salary (€15-17/hour based on experience), flexible hours around your study schedule, modern tech setup, team events, learning budget.

Job Location

Pforzheim, Berlin (hybrid)

Benefits

What you'll learn & gain

• Hard skills:
  • B2B demand generation and account-based marketing (ABM) strategies
  • Prospecting, lead research, and data enrichment techniques
  • Copywriting for sales and marketing (emails, LinkedIn messages, landing pages)
  • CRM systems, sales engagement platforms, and marketing automation tools
  • Campaign analytics and conversion optimization
  • AI-powered research and outreach (prompt engineering for sales/marketing use cases)
• Soft skills & career development:
  • How to think like a buyer and understand customer pain points
  • Persuasive communication and storytelling for business audiences
  • Collaboration between Sales and Marketing teams (the "smarketing" model)
  • Data-driven decision-making and experimentation mindset
  • Weekly mentorship from Benedikt (outbound lead) and inclusion in marketing strategy sessions
• Network & exposure:
  • Work directly with BDRs, AEs, and Marketing leadership—see how high-performing sales teams operate
  • Understand the full funnel: from cold outreach → qualified lead → demo → closed deal
  • Build relationships with our international team and learn from seasoned GTM professionals
  • Letter of recommendation and LinkedIn endorsement upon successful completion

About us