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Senior Brand Manager : in

Senior Brand Manager : in

OPTARES GmbH & Co. KGFrankfurt, Hesse, Germany
Vor einem Tag
Stellenbeschreibung

Our client is a dynamic, globally recognized biopharmaceutical company, dedicated to improving global healthcare. Driven by passion and strong international partnerships, our client ensures a reliable supply of biopharmaceutical products.

At the earliest possible date, we are looking for a committed personality as

Brand Manager Immunology (m / f / d)

Your tasks

  • Develop and plan appropriate local brand / marketing activities for therapeutic areas based on, if applicable, global brand operating plan and aligned to relevant customer and country operating plans
  • Build and execute local business plans for respective therapeutic area of brand, aligned with global marketing strategy
  • Develop and execute brand / marketing activities and programs, identifying brand issues and objectives for each targeted customer group and defining programs to address these
  • Direct creative and media agency as well as other external vendors to build a cohesive, highly engaging customer brand experience according to marketing strategy and tactics
  • Identify and develop innovative marketing approaches, challenging the status quo, to successfully differentiate our brands
  • Lead congress and event planning and execution on a national level for the corresponding brands
  • Challenge cross-functionally field force colleagues for customer and market insights, while providing appropriate responses to their feedback on brand materials and leveraging their market expertise
  • Actively drive and initiate continuous education of field force to ensure and enhance implementation and accuracy of customer programs
  • Ensure tight control of operational expenses per brand activity
  • Critically evaluate initiatives and programs based on SMART KPIs
  • Lead cross-functional brand team meetings with responsibility for generation of brand insights, prioritization and balancing of brand related programs and materials
  • Ensure consistency and alignment of operational activities with other therapeutic area(s) or brands

Your qualifications

  • Academic degree in science, medical, pharmaceuticals or business
  • Minimum of 3 years of related brand or product management experience
  • Biologics / biosimilars market experience highly preferable
  • Strong communication skills both written and verbal, in both English and German
  • Must have the ability and strong desire to “Make things possible”.
  • Must have a positive attitude.
  • Must be willing and able to be “hands on”.
  • Must have a results-oriented work ethic.
  • Must have the highest personal values and ethical standards.
  • Agile mindset and flexibility, coupled with an independent way of working, strong communication skills and high team orientation

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