Data & Performance Analyst - Campaign Management (gn) Vollzeit/Teilzeit (hybrid)

What you can expect

Do you want to play an active role in driving a company’s growth and turning big plans into reality? Then join our team! You can look forward to exciting challenges, an inspiring environment, and a work culture that combines flexibility and collaboration – with our 60/40 hybrid model and modern offices in Ratingen as a hub for ideas.
As part of our team, you will take on the following responsibilities:

• You plan, analyze, and optimize campaigns for new customer acquisition, cross-/upselling, reactivation, and churn prevention.
• You ensure complete tracking of all campaign activities and their success across all sales channels.
• You transform raw data into actionable insights for campaign optimization.
• You regularly analyze campaign data (leads, conversion rates, revenue contribution) and derive recommendations for action.
• You create reports and interactive dashboards for management and sales teams (e.g., in Power BI).
• You identify optimization opportunities to continuously improve campaign performance and develop and validate KPI logics for campaign tracking and success measurement.
• You ensure consistency and data quality across all systems and reports, and you use Microsoft Dynamics 365 and HubSpot for planning, execution, and tracking, leveraging data sources such as CRM, SAP, Snowflake.
• You use Power Query for data modeling and transformation.
• You develop and implement standardized workflows for campaign planning, execution, and evaluation.
• You ensure European-wide consistency of all campaign processes and coordinate with local contacts and sales teams (Inside Sales, Field Sales Channel Managers).
• You promote knowledge sharing across countries and teams, including lessons learned and best practices.

What makes you stand out

• You hold a Bachelor’s or Master’s degree in Business Administration, Industrial Engineering, Analytics, or Statistics.
• Ideally, you have additional qualifications in Marketing Analytics or CRM.
• You bring 3–5 years of professional experience in Campaign/CRM Analytics and Sales Operations.
• You have hands-on experience in end-to-end campaign tracking, KPI development, and European process harmonization.
• You are proficient in Power BI (including DAX and Data Modeling) and Power Query (ETL).
• You are familiar with Dynamics 365 and HubSpot (workflows/tracking).
• You have experience with SQL (Snowflake) and SAP data integration.
• You ensure data quality and consistency across systems.
• You communicate clearly and effectively and Stakeholder management motivates you and drives you to create solutions collaboratively.
• You design processes, promote enablement, and share best practices.
• You have excellent German and English skills, both written and spoken.

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together! #teamofteams
You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!