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Content Marketing Manager (f / m / d)

camLine GmbH von ITrheinmain.deGießen, Hessen, DE

Vor 5 Tagen

Stellenbeschreibung

camLine specializes in the development of software within the scope of production automation. As part of an Elisa group of companies, we are looking for Content Marketin g Manager for in our Germany office.

sedApta is an international group formed by the aggregation of high-tech companies in Italy, Germany, France, UK and Brazil and recently became part of the Finland based Elisa Group. Each is a leader in its field, together we share over 30 years of experience in production planning with IT and Supply Chain Management. Today more than 1,000 customers rely on our software solutions for their supply chain and supply chain optimization.

Main Responsibilities :

Liaising between regions and business unit function to localize global content and ensure brand consistency
Overseeing translation agencies to monitor content creation.
Managing the localization of global content to ensure it aligns with local customer insights and regional specifics.
Crafting new localized content such as blog posts, customer success stories, and thought leadership articles that highlight the brand’s expertise.
Managing the publication and promotion of content across relevant channels such as websites, social media, email, and paid campaigns in alignment with performance marketing.
Ensuring all content is truly localized and optimized for search engines, conducting keyword research and incorporating SEO best practices to drive organic traffic and improve rankings.
Assisting with content creation for performance marketing campaigns, including writing copy for ads, landing pages, and email sequences to drive conversions.
Leading the analysis and reporting of content performance, making data-driven recommendations to optimize content strategy.
Creating a content calendar for organic posts on LinkedIn and reporting on performance; supporting employees with post-as-a-service for thought leadership.

Requirements :

Master degree in Marketing, Business, or a related field.

Proven experience (5+ years) in content marketing or digital advertising, with a strong track record of driving successful campaigns.

Ability to create compelling customer success stories that highlight the product's impact on real users, in-depth understanding of SEO and how to optimize content for both local relevance and search visibility.

Skilled in creating authoritative content that positions the brand as a leader in the industry, addressing key topics and trends relevant to the local market.

Knowledge of design and video editing tools (e.g., Canva, Adobe Creative Suite) for creating visually compelling content.

In-depth understanding of the product and its features, enabling the creation of highly technical yet accessible content that communicates the product's value and solves customer pain points.

Skilled in using CMS, Google Analytics, SEMrush, or other tools to create and track content performance.

Excellent German writing skills with the ability to craft clear, persuasive, and engaging content that resonates with local audiences.

Skilled in articulating industry insights, trends, and product knowledge in a way that positions the company as a trusted authority.

Deep understanding of local cultures and nuances, ensuring content is relevant, respectful, and impactful in the target market.

Ability to adapt content strategies based on market needs and feedback while being creative in finding new ways to engage the local audience.

Adopting a customer-first mindset, creating content that speaks to the challenges and needs of the local audience while showcasing the product’s value.

sedApta offers

Competitive salary.

Practical, hands-on training to prepare you for all aspects of the sedApta Suite.

Friendly, results-driven working environment.

Opportunities to take on responsibilities and make an impact.

Systematic training and development programs paired with exciting projects.

Dynamic work in a fast-growing, future-focused market.

Regular team events to foster a strong sense of unity.

Interested?

Then please send your detailed application below with your possible entry date as well as your salary expectation. To learn more about hier .

Information on data protection for job applicants

We manage the application process on a centralised basis. Please note that by submitting an application, you are submitting an application to the camLine Group of companies; this will enable us to process your application data as quickly as possible. Detailed information concerning data processing in connection with the job application process, is available from the following link : hier .

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