The Senior Digital Marketing Communications Manager is part of the global Marketing Communications team in the Business Unit Communications Security Systems division. The Marketing Communications department is a strong and dynamic inhouse creative services team responsible for global marketing communications and brand management for the Bosch Communications Sound and Audio portfolio covering the brands Bosch Dynacord ElectroVoice RTS and Telex. The diverse product portfolio includes loudspeakers audio electronics intercom public address systems and more and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe the US Singapore and China.
Digital Channel Management :
- Ensure our global / regional / local portfolio of digital channels best serve our customers partners and brands
- Ensure our global / regional / local portfolio of digital platforms address the needs of our brands and segments
- Develop and execute digital marketing communications strategies across web social media email blogs and other digital communication tools
- Manage and optimize digital marketing communications campaigns to drive traffic engagement and conversions
- Coordinate with various departments to ensure alignment of digital marketing communications efforts with overall business objectives
Technical Expertise :
Utilize technical knowledge of digital tools and platforms to enhance marketing communications effectivenessOversee the implementation and maintenance of digital marketing communications tools including CRM CMS email marketing and marketing automation systemsManages the onboarding ownership and access of digital channels including websites content management systems social media project management software etc.Ensure compliance with digital marketing communications regulations for digital channelsCollaborate with central IT and digital teams to integrate digital marketing communications platforms with other business systems as necessaryContent Development and Optimization :
Consult content creators on how to optimize content for various digital channels to best engage target audiences and support brand messagingUtilize HTML CSS and content management systems to make necessary adjustments and enhancementsPerformance Monitoring and Analytics :
Monitor and analyze the performance of digital marketing channels using analytics tools (e.g. Google Analytics)Prepare and present regular reports on global digital marketing communications performance and provide actionable insightsConduct A / B testing and other optimization techniques to improve campaign effectivenessSupport segment teams on digital reporting and analysis as necessaryInnovation and Growth :
Stay updated with the latest digital marketing communications trends tools and technologiesIdentify and implement innovative digital marketing communications strategies to enhance user experience and engagementContinuously seek opportunities for improvement and growth in digital marketing communications initiativesQualifications : Requirements
Degree in Marketing Communications Digital Media Information Technology or related field5 years of experience in digital marketing communications with a focus on strategy implementation and executionStrong technical skills in digital tools and platforms including SEO SEM CRM CMS email marketing and marketing automationProficiency in web development languages (HTML CSS) and experience with content management systemsExcellent analytical skills and experience with web analytics tools (e.g. Google Analytics)Strong project management skills with the ability to direct web development and design resourcesExcellent communication and interpersonal skillsLanguage(s) : English German an advantageAdditional Information :
We offer flexible working models : from various parttime options to mobile working and job sharing. Feel free to contact us.
Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore we welcome all applications regardless of gender age disability religion ethnic origin or sexual identity.
Remote Work : Employment Type :
Fulltime
