Sales Representative – Projects

Sales Representative – Projects (DACH)
Role Purpose
We are looking for an experienced, dynamic, and results-oriented Sales Representative to drive the execution of our growth strategy in the Projects sector across the DACH region.
This role is focused on developing brand presence and awareness, building and maintaining relationships with key stakeholders, and proactively driving business opportunities within strategic verticals.
The ideal candidate will thrive in a complex environment, react quickly to opportunities, and establish trusted relationships with architects, engineering consultants, end-users, and partners. A strong background in specification/prescription sales is essential for this position.

Key Responsibilities

• Achieve and exceed annual revenue and margin targets within the DACH region.
• Develop brand awareness and specifying activity (prescription) with major players: architects, engineering consultants, and key end-users in strategic verticals such as utilities, critical infrastructure, and government.
• Take direct commercial responsibility and animate the network of installers and integrators.
• Build and develop a network of local partners: technology (detection, video surveillance), service (maintenance, project management), and channel partners.
• Identify market opportunities to increase revenue and market share in the region.
• Map key stakeholders, define and execute go-to-market strategies for key accounts and projects.
• Establish and maintain strong relationships across the value chain: end-customers, authorities, installers, OEMs, and distributors.
• Manage a solid pipeline of opportunities aligned with the company’s portfolio and differentiation strategy.
• Analyze sales results, market conditions, and collaborate with marketing to implement targeted initiatives and actions.
• Monitor industry trends, regulations, competitive products, and technologies.
• Ensure full involvement in sales excellence methodology (territory planning, reporting, pipeline management in CRM).

Candidate Profile
Personal Traits

• Full understanding of the sales cycle from prospecting to closing.
• Strong “hunter” mindset – proactive in generating leads via cold calling, networking, and research.
• Excellent organizational and time-management skills, balancing prospecting, selling, and account management.
• Customer-focused, able to build and maintain strong client relationships.
• Highly results-driven, autonomous, and persistent in reaching and exceeding targets.
• Strong analytical and reporting skills.
• Excellent interpersonal, communication, and negotiation skills.
• Ability to work effectively in a fast-paced, international matrix organization.

Skills & Experience

• Minimum 5 years’ commercial experience.
• Proven track record in project sales within Energy, Transportation, Defense, High Security, and/or in the Events, Construction, or Infrastructure industries.
• Experience in specification/prescription sales (architects, engineering consultants, technical prescribers) is critical for this role.
• Bachelor’s degree in business, marketing, economics, engineering, or related field.
• Strong experience negotiating large, complex contracts.
• Advanced business and financial acumen.
• Experience in planning, forecasting, and developing new business opportunities.
• Excellent project management, organizational and people skills.
• International experience is a plus.
• Fluent in German and English (oral and written).
• Proficiency in CRM systems.

Practical Information

• Compensation: €80,000 – €90,000 per annum (depending on skills and experience) + variable quarterly bonus + company car.
• Location: Ideally based in North Rhine-Westphalia, but open to other locations if the candidate is willing to travel extensively.