Head of Demand Generation, DACH (m / f / d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

What You'll Do

The Head of Demand Generation for DACH is responsible for Creating Consumer Demand - driving a local Marcomms team focused on delivering a High Rate of Sales and Market Share gains across all Shark and Ninja categories. They develop and execute a comprehensive channel marketing strategy aligned with local and global business goals to drive POS and increase brand visibility. The role encompasses Media, PR and Social strategy and implementation, tasked with bringing global strategy to life on a local level and involving a deep understanding of our product categories. You'll sit on the local DACH commercial leadership team, working alongside key local stakeholders while also being a critical part of the Global Demand Creation Leadership team.

Building and Leading an Unstoppable Team

• Hire, onboard and lead a first-class media, social and PR team tasked with working across our Shark and Ninja brands, building a deep bench of talent and potential successors
• Devise and oversee local product-level strategy, day-to-day campaigning and storytelling
• Oversee local workflows with cross-functional departments including sales, finance and trade marketing
• Proactively spot areas to improve and drive change quickly and efficiently

Strategy Framework Oversight :

Social Content Creation and Storytelling

Media Strategy and Planning :

PR :

Analytics and Reporting :

What You'll Bring

Our Culture

At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products- we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us :

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com