B2b marketing manager Jobs in Weidenberg

Manager Marketing Home (m / f / d)

Germany / Bayreuth, Italy / Milano

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Areas of responsibilities :

• Deliver excellence in consumer experience within the Juvenile Home / Furniture category and the related product marketing and communication skills (across all touchpoints, product information, clarity of benefits, product positioning, product and campaign communication) with a strong understanding of digital and point of sale.
• Be the interface for all campaign and product related questions from other departments (Product Management, Trade Marketing, Digital Team, Sales etc.)
• Strive to establish “one voice” within the home product category towards internal and external stakeholders (clear portfolio hierarchy, messaging, communication concepts within each sub brand etc.)
• Contribute in the Go-to-Market process and in the global campaign roll-out by bringing in dedicated product related expertise.
• Drive the overall marketing asset creation based on Go-to-Market timings (product picture management, factsheets, sell-in-decks, FAQs, eRetail Guidelines, tutorial videos, campaign assets, still, videos and template adaptions etc.) and maintain the content up-to-date in all respective Asset Management Systems (Toolbox, MAM, others).
• Handle landing page and product detail page briefings on Ecom by supporting digital teams with dedicated product picture guideline, feature order, product copy, country version information etc.

Profile of qualification :

CYBEX operates globally and has employees from over nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.