Description

and responsibilities

• Planning, developing, coordinating, and managing B2B marketing and communication measures for one specific company division.
• Expanding and further developing existing marketing and communication activities, particularly in the online area.
• Conceiving and implementing sales promotion measures in collaboration with product management and marketing.
• Creating target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
• Managing content of social media channels and digital marketing campaigns.
• Conceiving, planning, and implementing customer events, trade fairs, and webinars.
• Controlling online marketing activities in the area of SEO as well as developing and implementing best practices implementing SEO and analysis evaluations with Google Analytics.
• Recognizing new marketing trends and technologies early.
• Ensuring corporate standards in marketing materials.

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Benefits