Executive marketing Jobs in Osterhofen

Statut d'emploi : Permanent

Type d'heures : À temps plein

Nous avons besoin de vous pour former une équipe de calibre mondial

Les activités du Groupe CSA reposent sur l’atteinte d’un idéal : rendre le monde meilleur, plus sûr et plus durable.Cet ideal est au coeur de notre mission depuis 1919, année où nous avons élaboré notre première norme d’ingénierie sur les ponts ferroviaires. Aujourd’hui, près de 100 ans plus tard, le Groupe CSA compte plus de 3 500 normes, codes et produits connexes.

Le Groupe CSA, dont le siège social se trouve au Canada, est présent à l’échelle mondiale : il possède plus de 30 laboratoires et bureaux en Europe, en Asie et en Amérique du Nord. Il propose des services de mise à l’essai, d’inspection et de certification d’une vaste gamme de produits — des articles de maison aux technologies de pointe — pour veiller à ce qu’ils répondent à des exigences strictes en matière de sécurité, de performance et d’impact sur l’environnement.

Nos employés sont fiers que leur travail ait une incidence positive sur la vie des gens. Nous avons besoin de personnes comme vous pour poursuivre notre mission en ce sens.

Résumé du travail :

The Global Business Director (GBD) will be at the forefront of developing strategic growth initiatives and expanding our market presence in assigned sectors. Responsibility includes identifying new business services and sectors for expansion, developing comprehensive business plans, and overseeing their successful implementation. The role will involve determining competitive positioning and global pricing strategies, ensuring our leadership position in the industry, and recommending entry and exit strategies based on ROI and competitive analysis. Additionally, a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities is necessary. Leveraging global business analyses, market intelligence, and customer feedback, this role will drive innovation and foster relationships with key stakeholders. Furthermore, the GBD will play a significant role in the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment. This leader will be responsible for creating and leading strategic acquisition plans with 1-2 executive accounts at any given time. Additionally, this subject matter expert will design and track sales campaigns, as agreed with the CVP, to be executed by various teams within the organization. This role demands a visionary leader with a strong business acumen, market understanding as it applies to the TIC industry and a track record of driving strategic initiatives to achieve organizational objectives.

Responsibilities :

Global impact and influence

Mentoring and coaching Commercial Unit staff

Ensures all technical programs meet desired performance outcomes and support transfer / retention of learning

Works with trainers on successful implementation of training in support of planned sales campaigns

Be the “expert” in the assigned business unit, understanding with detail how the industry functions, key players, important associations and necessary relationships.

Spearhead the development and execution of strategic growth initiatives to enhance market presence and expand business services in assigned sectors.

Lead strategic customer acquisition plans with 1-2 identified executive accounts at any given time.

Successfully design, initiate, and oversee the acquisition process.

Maintain a conversion rate of at least 10% from initial engagement to successful acquisition completion.

Track and report on the average time taken to complete the acquisition process, aiming for continuous improvement and efficiency.

Measure increases in revenue or market share through each acquisition.

Use market intelligence and CSA data to develop sales campaigns with the greatest likelihood of success. Track sales campaigns in collaboration with the CVP, ensuring alignment with organizational objectives.

Develop a minimum of 12 (1 per month) sales campaigns annually, aligned with strategic objectives and organizational priorities.

Set measurable campaign goals, such as revenue targets, lead generation numbers, or customer acquisition rates, and ensure campaigns are designed to achieve these goals.

Monitor and analyze key performance indicators (KPIs) throughout the duration of each campaign, including conversion rates, customer engagement metrics, and ROI.

Conduct regular reviews and adjustments to campaigns based on performance data, ensuring optimization for maximum effectiveness.

Collaborate with Marketing to introduce Marketing campaigns alongside the sales campaigns.

Collaborate closely with the CVP to ensure alignment of sales campaigns with broader business strategies and objectives.

Determine competitive positioning and global pricing strategies to maintain leadership in the industry.

Responsible for development and management of key trade association and government agency relationships.

Recommend entry and exit strategies based on ROI and competitive analysis.

Maintain a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities.

Utilize global business analyses, market intelligence, and customer feedback to drive innovation and foster relationships with key stakeholders, particularly executive accounts.

Contribute to the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment.

Demonstrate visionary leadership, strong business acumen, and market understanding within the TIC industry.

Drive strategic initiatives to achieve organizational objectives and foster sustainable growth.

Responsible for the development and influence execution of CSA Group’s global business strategies, with collaboration of regional leaders.

Work with Commercial Administration, Finance, HR, Legal and IT to ensure appropriate data and metrics are available.

Collaborate as needed with regional leaders on the hiring of operational staff to ensure a customer centric approach and to support profitability. Provide input into performance management of key leaders in the organization and assist the regional leaders in identifying key roles.

Utilize business savvy and personal leadership skills to influence staff and change business culture.

Qualifications :

Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field – a Master's Degree or MBA is preferred.

Minimum of 10 years of experience in strategic business development, sales, or related roles within the Testing, Inspection, and Certification (TIC) industry or a similar B2B sector.

Proven track record of successfully leading strategic acquisition plans (company and / or customer), with demonstrable results in driving revenue growth and expanding market presence.

Experience in designing and executing sales campaigns, with a focus on aligning activities with organizational objectives and achieving measurable results.

Strong understanding of global business dynamics, market trends, and competitive landscapes within the TIC industry.

Exceptional leadership skills, with the ability to inspire and motivate teams, foster innovation, and drive organizational change.

Excellent analytical abilities, with the capacity to interpret data and market insights to inform strategic decision-making.

Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams and build relationships with key stakeholders at all levels of the organization.

Experience in mergers and acquisitions (M&A), investment analysis, and capital investment strategies is highly desirable.

Relevant certifications or professional affiliations in business development, sales, or related fields are a plus.