Head of digital marketing Jobs in Vilshofen

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Key Account Manager (f / m / d) - Ophthalmology

As a Key Account Manager, you will be responsible for discussing and promoting a pharmaceutical product within various target groups in the field of ophthalmology. You will advise the target groups to ensure that the drug is smoothly reimbursed in the regional selective contracts. Your responsibilities will also include participating in negotiations with pharmacies to ensure the use of the drug in hospitals and practices in the area.

The territory includes parts of northern Bavaria, Baden-Württemberg and Hesse with the towns of Heilbronn, Ansbach, Erlangen, Würzburg, Schweinfurt, Bamberg, Bayreuth, Hof, Coburg, Aschaffenburg and Fulda.

YOUR ROLES AND RESPONSIBILITIES

• Communicating product and scientific information to specialist groups as well as developing and implementing visit plans based on the marketing and sales strategy in the area
• Planning and implementing area-specific measures, such as regional training events with various target groups
• Achieving the agreed targets in terms of sales, turnover and responsibility for the allocated S&I budget
• Regular analysis of deviations from targets using the available tools (Xsight, Reporting Factory, Veeva) and derivation and implementation of corrective measures
• Documentation of all customer contacts and continuous revision of the customer file in the CRM system, Veeva
• Use of digital communication channels (TEAMS, VEEVA Engage, ZOOM, HCP mail function) and implementation of customer power house campaigns for target group-oriented customer communication and to strengthen personal discussions on site
• Active market observation and forwarding of relevant information to business partners in the office and in the field
• Participation in national and regional congresses and support for regional opinion leaders and medical officials in coordination with Sales Management
• Coordination and implementation of regional and / or cross-departmental projects in coordination with Sales Management

WHAT YOU BRING