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What is Glow25?

Welcome to Glow25!

We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission : creating glow moments. For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.

For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.

Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!

These are our current challenges and future goals :

At Glow25 , we’re looking for a seasoned, strategic, and hands-on leader to step into the role of Head of Brand —someone ready to elevate our brand positioning, storytelling, and overall brand experience, while driving operational excellence in execution.

You bring 8–12+ years of brand-building experience, with a strong track record in senior brand leadership roles —You’ve already operated at the highest level and know what it takes to lead and scale in the beauty, wellness, or lifestyle space. You understand how to strike the perfect balance between compelling storytelling and commercial impact. Most importantly, you thrive in fast-paced, founder-led environments where creativity meets agility.

This is where we need your support :

• Build and Empower a High-Performing Team : You directly manage the PR & Communications, Social Media, and Brand Management teams. You define clear roles, cultivate talent, and drive seamless collaboration—setting your team up for creative excellence and high performance.
• Own the Brand Experience : You ensure Glow25 maintains a strong, premium presence across every touchpoint—from online platforms to IRL experiences, packaging, and activations.
• Lead Strategic Brand Execution : You oversee the rollout of brand campaigns in partnership with eCommerce and B2B / Retail teams, ensuring every initiative drives measurable business impact.
• Elevate Credibility & Authority : You advance our positioning as the leading pro-aging collagen brand by growing the Scientific Advisory Board, building strategic partnerships, and leading research-driven storytelling.
• Connect Brand with Commercial Growth : You partner closely with eCommerce and B2B / Retail to ensure brand efforts translate into customer acquisition, engagement, and revenue.
• Shape Immersive Brand Touchpoints : You take ownership of the full brand experience, crafting memorable moments that go beyond digital—from experiential activations to packaging that speaks to our values.
• Create Scalable Brand Operations : You work hand-in-hand with the Senior Brand Manager to ensure flawless execution of high-impact initiatives—from product launches to strategic research efforts.

You have the following experience :

Methodology Mastery

Industry Expertise

These are traits that describe you :

That's something you can look forward to :

Yay! You've made it this far!

If you're still reading, there's a good chance that we're a match.

But there’s one more thing we want to say : Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.

Hey! Wir sind Primal State – ein junges, stark wachsendes Health & Well Aging Unternehmen aus Berlin. Mittlerweile gehört Glow25 - eine Collagen Company, die neue Maßstäbe im Well-Aging-Markt setzt, als weitere, sehr erfolgreiche Marke zur Primal Familie. Wir haben es uns zur Mission gemacht mit hochwertigen Nahrungsergänzungsmitteln, Menschen jeden Tag vital und gestärkt in den Tag starten zu lassen.