Head of marketing Jobs in Bad Kötzting

Design and implement the Salomon local marketing plan in partnership with local managers of all channels (Field Key Account District Manager Epicentre Road Running Sportstyle D2C) to achieve the brand development targets of the country / country cluster and best in class consumer experience. Represent the local market to the global / regional brand organization and ensure local of the brand strategy.

of brand strategy in Switzerland :

• Warrant of the bestinclass consumer experience at local level.
• Develop and coordinate the local marketing plan in line with global / regional brand management and merchandising directions.
• Lead the marketing team in country and act as the marketing point of reference for the omnichannel organization.
• Provide country budget guidance and manage the local marketing team to implement the brands yearly and seasonal plans. Unify and guide the local A&P.
• Monitor achievement of the Salomon local marketing plan & recommend adjustments if necessary.
• Develop and execute marketing activations for our D2C channels.
• Lead the implementation of the shopping experience framework develop and implement Joint Trade Marketing plans to ensure adequate brand representation at Wholesales partners.
• Guardian of the Brand equity in the country / country cluster.
• country specific Develop and implement the Epicenter Marketing plan in coordination with the Epicenter Leaders.
• Lead the local commitments to sustainable living program and activations such as local carbon footprint reduction actions educational programs etc.
• Marketing point of contact for local Key Account Premium Partners and HQ Retail.
• Deliver customers presentation at key meetings conveying the seasonal programs.
• Cooperate with Sales team to develop local customers plans including coop campaigns.
• Own local Customers Joint Marketing Plans define and agree plans and related tracking.

Representation of local needs to EMEA and global brand organization :

Qualifications :

8 to 10 years of professional experience in marketing and communication.

Experience in client presentation is a must.

Deep understanding of the sporting goods distribution : B2B D2C Brick & mortar Etailer specialty sporting goods

Track record of developing coaching and motivating teams and individuals.

Foreign languages : proficiency in English.

Computer skills : command of Microsoft Office.

Others :

Additional Information :

Remote Work : Employment Type :

Fulltime

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Experience : years

Vacancy : 1