Head of marketing Jobs in Berlin

Why us

Were a fast - growing scale - up reshaping how people use and pay for electricity.

Our smart energy tariffs make energy more flexible and more a : ordable. Most people dont even know this is possible yet or how they benefit. Thats where you come in.

Backed by 35M from leading VCs and trusted by 150000 customers across B2C and B2B were scaling fast. Marketing Brand & Communications will be a key lever to accelerate that growth and deepen our market position.

This isnt a typical D2C playbook. The category is complex often overlooked and full of potential. You wont just manage CPAs; youll build the growth engine across online and offline f rom strategy to impactful hands - on execution.

Your Impact

• Build and lead a high - performing Marketing Brand & Communications team ( currently 7 FTE) ; hire coach set goals and develop the operating model further.
• Own all marketing channels end - to - end across Online as well as Offline and establis h a setup that allows continuous testing to identify t he most impactful playbooks ; rather five sharp tests a month vs. one perfect quarterly campaign.
• Own and Develop Rabots brand : positioning narrative identity establish Rabot Energy as a leading B2C & B2B sustainable energy brand.
• Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel.
• Own PR / Communications : messaging & narrative architecture media relations creator / influencer and partnership strategy a nd issues / crisis comms playbook.
• Strengthen lifecycle / CRM (email push in - app referral) to improve activation retention and LTV
• Pilot and scale non - digital growth plays OOH print experiential / PR stunts with clear hypotheses and lightweight measurement to unlock repeatable word - of - mouth growth.
• Drive our P erformance Marketing engine across Meta n ative paid search and affiliates and e xplore new channels (TikTok Reddit YouTube Demand Gen creators partnerships ) and stop what doesnt work.
• Become our Rabot spokesperson and repre sent across Media and conferences.
• Own measurement & economics : attribution incrementality LTV / CAC payback and a transparent KPI stack.

What can you bring

Experience in regulated or utility - adjacent categories (energy fintech telco mobility).

The Details

About us

RABOT Energy is an independent supplier of 100 % renewable energy offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning!

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes RABOT Energy actively contributes to increasing the real green power share in Germanys electricity consumption thus driving the energy transition forward.

Be part of something unique the first of its kind in Germany. Join us at RABOT Energy and seize abundant growth opportunities in the thriving world of green energy. Were a team that believes in the power of our mission and were looking for individuals with the passion to match ours!

Jan Rabe CEO

At RABOT Energy we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy.

Required Experience :

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1