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Shopper Marketing Specialist WM
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BNP ParibasBavièreShopper Marketing Specialist WM
SalomonAltötting, Bavaria, GermanyAre you a Trade Marketing expert with a knack for crafting strategic marketing plans in collaboration with partners
Based near Munich and excited to travel across Germany to connect with key accounts and premium partners
Join our team as the next Shopper Marketing Specialist !
Your main goal :
Act as the primary marketing contact for local Key Accounts Premium Partners and HQ Retail driving shopper marketing excellence and retail activations.
Your missions :
- Customer Engagement : Present seasonal marketing programs and collaborate with sales teams to develop joint customer plans including coop campaigns.
- Shopper Journey Optimization : Analyze and enhance the shopper journey to boost conversion rates.
- Marketing Plans : Define implement and track seasonal Joint Marketing Plans and 360 activation campaigns with a focus on online presence.
- Execution : Deliver product and brand assets to retail partners oversee shopper marketing programs and manage branded spaces and campaigns.
- Digital Integration : Align with digital teams to activate clickandbrick accounts.
- Retail Initiatives : Coordinate store openings promotional actions and visual merchandising programs.
- Performance Tracking : Monitor KPIs digital ROI and provide actionable reports to local and EMEA leadership.
- Collaboration : Share best practices within the EMEA community and provide feedback to HQ.
Qualifications :
3 / 5 years shopper / trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.
Customer Focus : advocate for customer negociation
Additional Information :
Permanent contract Full Time
Job located in Garching Germany
Driving licence You will be asked to travel around Germany to meet with our key account and premium partners
Remote Work : Employment Type :
Fulltime
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Experience : years
Vacancy : 1