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Senior Cross-Segment Marketing Communications Manager mwdiv

Senior Cross-Segment Marketing Communications Manager mwdiv

Bosch GroupUrban District, Mecklenburg-Vorpommern, Germany
Senior CrossSegment Marketing Communications Manager.Marketing Communications team in the Business Unit Communications Security Systems division. The Marketing Communications department is a strong ...Mehr anzeigenZuletzt aktualisiert: vor 2 Tagen
Content Moderator (German) Relocation Assistance to Lisbon

Content Moderator (German) Relocation Assistance to Lisbon

Cross Border TalentsMecklenburg-Vorpommern, Germany
Quick Apply
German-Speaking Video Content Analyst – Work in Lisbon!.Looking to build a career in the digital industry? Join a leading global company that champions innovation and personal growth.Be part of a m...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Customer Support Agent Ersatzwagenservice mwd - 100 Homeoffice

Customer Support Agent Ersatzwagenservice mwd - 100 Homeoffice

SIXTUrban District, Mecklenburg-Vorpommern, Germany
Homeoffice
Bei Pannen und Unfllen sorgst Du als Customer Service Agent (m / w / d) im Bereich Replacement dafr dass Privatkunden schnell und unkompliziert einen Ersatzwagen zur Verfgung gestellt bekommen.Danach w...Mehr anzeigenZuletzt aktualisiert: vor 2 Tagen
Service Mitarbeiter / Servicemonteur Windenergie (m / w / d)

Service Mitarbeiter / Servicemonteur Windenergie (m / w / d)

UKA Umweltgerechte Kraftanlagen Standortentwicklung GmbHMecklenburg Vorpommern
Service Mitarbeiter / Servicemonteur Windenergie (m / w / d).Die UKB Betriebsführung GmbH betreut als Betriebsführer bundesweit Windenergieanlagen mit einer Gesamtleistung von derzeit rund 1000 Megawat...Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Barkeeper mwd in Vollzeit fr ital Restaurant in Straubing gesucht

Barkeeper mwd in Vollzeit fr ital Restaurant in Straubing gesucht

WinAP PersonalvermittlungUrban District, Mecklenburg-Vorpommern, Germany
1.800,00 €–2.000,00 € monatlich
Sind Sie bereit fr eine aufregende Karriere im Gastronomiebereich Unser italienisches Restaurant im Herzen vonStraubing sucht ab sofort einen engagierten. Vollzeit um unser Team zu verstrken.Kreativ...Mehr anzeigenZuletzt aktualisiert: vor 2 Tagen
Area Sales Manager Professional Großraum Neubrandenburg (d / m / w)

Area Sales Manager Professional Großraum Neubrandenburg (d / m / w)

Grohe AGMecklenburg-Vorpommern, Deutschland
Quick Apply
Area Sales Manager Professional Großraum Neubrandenburg (d / m / w).Area Sales Manager Professional Großraum Neubrandenburg (d / m / w). Mecklenburg-Vorpommern, Deutschland.GROHE Deutschland Vertriebs GmbH....Mehr anzeigenZuletzt aktualisiert: vor über 30 Tagen
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Senior Cross-Segment Marketing Communications Manager mwdiv

Senior Cross-Segment Marketing Communications Manager mwdiv

Bosch GroupUrban District, Mecklenburg-Vorpommern, Germany
Vor 2 Tagen
Stellenbeschreibung

The Senior CrossSegment Marketing Communications Manager is part of the global Marketing Communications team in the Business Unit Communications Security Systems division. The Marketing Communications department is a strong and dynamic inhouse creative services team responsible for global marketing communications and brand management for the Bosch Communications Sound and Audio portfolio covering the brands Bosch Dynacord ElectroVoice RTS and Telex. The diverse product portfolio includes loudspeakers audio electronics intercom public address systems and more and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe the US Singapore and China.

Strategic Leadership :

  • Ensure a strong and specialized team of inhouse experts who consult and support the segments in the areas of digital marketing design and events
  • Digital a team that ensures our digital channels best serve our customers partners and brands; manages the onboarding ownership access and compliance of digital channels including websites content management systems social media project management software etc. Ensures digital platforms address the needs of our brands and segments.
  • Design a team that develops documents and protects the corporate design of our various brands; directing and supporting the growing network of creative agencies through brand styleguides digital templates and agency training materials
  • Events a team that identifies the best way to leverage various types of events to meet specific segment goals; supports the execution of global / regional / local events through expertise standardization and strategic resourcing
  • Asia Pacific & China Regional MarCom support for the regional team (both regions retain their crosssegment MarCom coverage)
  • Develop and drive comprehensive digital marketing communications strategies that align with the companys business goals and objectives
  • Lead the strategic planning and execution of digital marketing communications campaigns across web social media email blogs and other digital communication tools
  • Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications

Team Leadership and Development :

  • Build empower and nurture a strong inhouse team of specialized inhouse experts who consult and support the segments in the areas of digital marketing design and events
  • Foster a culture of innovation collaboration and continuous improvement within the team
  • Collaborate with crossfunctional teams to ensure alignment and integration of digital marketing communications strategies

    • Digital Channel Management :

  • Ensure our global / regional / local portfolio of digital channels best serve our customers partners and brands
  • Ensure our global / regional / local portfolio of digital platforms address the needs of our brands and segments
  • Develop and execute digital marketing communications strategies across web social media email blogs and other digital communication tools
  • Manage and optimize digital marketing communications campaigns to drive traffic engagement and conversions
  • Coordinate with various departments to ensure alignment of digital marketing communications efforts with overall business objectives

    • Technical Expertise :

  • Oversee the selection implementation and optimization of digital marketing communications tools and platforms
  • Manages the onboarding ownership and access of digital channels including websites content management systems social media project management software etc.
  • Ensure compliance with digital marketing communications regulations for digital channels
  • Collaborate with central IT and digital teams to integrate digital marketing communications platforms with other business systems as necessary
  • Oversee the implementation and maintenance of digital marketing communications tools including CRM CMS email marketing and marketing automation systems

    • Content Development and Optimization :

  • Consult content creators on how to optimize content for various digital channels to best engage target audiences and support brand messaging

    • Performance Monitoring and Analytics :

  • Establish and monitor key performance indicators (KPIs) to measure the success of digital marketing communications initiatives
  • Utilize analytics tools to gain insights and make datadriven decisions to optimize digital communications efforts
  • Prepare and present regular reports on digital marketing communications performance to senior leadership

    • Innovation and Growth :

  • Stay abreast of emerging digital marketing communications trends technologies and best practices
  • Identify opportunities for innovation and growth in digital communications strategies
  • Lead the development of new digital marketing communications initiatives to drive engagement conversion and revenue growth

    • Qualifications : Requirements

  • Degree in Marketing Communications Digital Media Information Technology or related field
  • 10 years of experience in digital marketing communications with a focus on strategy implementation and execution
  • Strong leadership skills with experience managing and developing teams
  • Strong project management skills with the ability to lead crossfunctional teams
  • Proficiency in digital marketing communications tools and platforms including SEO SEM CRM CMS email marketing and marketing automation
  • Proficiency in web development languages (HTML CSS) and experience with content management systems
  • Excellent analytical skills and experience with web analytics tools (e.g. Google Analytics)
  • Strong project management skills with the ability to direct web development and design resources
  • Excellent communication and interpersonal skills
  • Language(s) : English German an advantage

    • Additional Information :

    We offer flexible working models : from various parttime options to mobile working and job sharing. Feel free to contact us.

    Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore we welcome all applications regardless of gender age disability religion ethnic origin or sexual identity.

    Remote Work : Employment Type :

    Fulltime

    Key Skills

    Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

    Experience : years

    Vacancy : 1