LEAD DIGITAL CATEGORY MANAGER (M/F/D)

JOIN THE CANYON CREW!

AT CANYON WE AIM TO BE THE MOST INSPIRING BIKE BRAND IN THE WORLD. AND NOW MORE THAN EVER, WE’RE LOOKING FOR BRIGHT, COMMITTED PIONEERS TO REACH THE PEAK WITH US.

OUR CUSTOMERS RIDE TO CONNECT WITH THEIR BODIES, THEIR FRIENDS, AND THE GREAT OUTDOORS. THEY FEEL PART OF AN EVER-GROWING COMMUNITY OF OPTIMISTIC CHANGE-MAKERS AND THEY STAY WITH US FOR THE SEAMLESS, PROGRESSIVE, PERSONALISED EXPERIENCES THAT WE OFFER THEM.

BE IT ON A PERFORMANCE BIKE, E-BIKE OR URBAN BIKE, CANYON RIDERS FEEL CONNECTED AS A CYCLING SOCIETY RESHAPING THE WORLD.

WE INSPIRE TO RIDE AND WE WANT YOU TO JOIN US IN THAT MISSION.

THE ROLE

As a Lead Digital Category Manager, you will play a pivotal role in overseeing and optimizing the digital presence of one of our categories (Road or MTB) across various touchpoints.

Your primary responsibility will be to ensure that the category proposition is effectively represented, enhancing the emotional connection with the audience.

From leveraging digital marketing channels specific to the category to achieving revenue targets, you will drive the success of the digital category as a key step of the wider strategy that is set for the Category by the Global Category Director.

In detail, we are looking for two lead digital category managers for one of the following product categories :

Road

Please specifically state in your application what category you are applying for and describe your passion for it.

YOUR JOB AS PART OF THE CANYON CREW

Category Representation :

• Obsessively ensure that the category proposition is consistently and effectively communicated across all digital touchpoints.
• Collaborate with cross-functional teams, including Category Director, Category Brand Management, R&D, Category Product Management, Pro Sports Marketing Team, and Senior Management, to align digital content, messaging, and design with the category's values and identity.

Revenue Targets Achievement :

Collaborate closely with the Sales and Category teams to establish precise monthly, quarterly, and yearly revenue targets for the digital category.

Ensure that there is a cohesive understanding within the digital team and the relevant stakeholders regarding these targets.

Design and coordinate the execution of digital strategies in collaboration with relevant teams to surpass revenue goals, encompassing promotions, partnerships, and customer acquisition tactics, ensuring timely and agreed-upon implementation.

Customer Journey Enhancement :

• Analyze and optimize in collaboration with the relevant teams the customer journey across digital platforms to enhance the overall user experience.
• Design and coordinate the execution of personalized and targeted strategies to deepen the emotional connection between the category and its audience.

Digital Marketing Channels (Category-Specific) :

• Lead the design and execution of a comprehensive digital marketing strategy in collaboration with the Brand Management, the Category Management and other stakeholders to drive category awareness, engagement, and conversion specific to the digital category.
• Collaborate closely with the Digital Marketing Channels, providing strategic category direction and guidelines, while entrusting them to manage social media, email marketing, SEO, and paid advertising channels from a technical and channel-specific strategy perspective.

Performance Monitoring and Reporting :

• Utilize analytics tools to monitor key performance indicators (KPIs) and track the success of digital initiatives.
• Stay abreast of business and marketing category performance, demonstrating a comprehensive understanding of key digital marketing metrics and KPIs, and providing insights and recommendations for continuous improvement.
• Connect with the Category Director, reporting on and offering insights into how the digital strategy aligns with and enables the broader category strategy set by the Category Director.

Propose recommendations for continuous improvement that contribute to achieving overarching category goals.

Stakeholder Management :

• Navigate different stakeholders' needs, including Category Management, Category Brand Management, R&D, Category Product Management, Pro Sports Marketing Team, and Senior Management.
• Project manage and collaborate within the Digital Team, including Digital Marketing Channels (Paid Media, Email, CRM, SEO), Category E-commerce Merchandising, Web Team, E-commerce Project Management, Digital Experience Design (UX, UI, Visual Design), Digital Product Management, Gear, and Service, among others.

Market Research and Competitor Analysis :

• Stay informed about industry trends, market changes, and competitor activities.
• Conduct regular market research to identify opportunities and challenges in the digital category.

HOW YOU BECOME PART OF THE RACE

• Degree in Marketing, Business, or a related field
• Healthy obsession for the relevant Bike Category, being savvy and passionate about it
• Proven experience in digital marketing, e-commerce, or category management
• Strong analytical skills and proficiency in using digital analytics tools
• Excellent communication and collaboration skills
• Creative thinking and a passion for staying updated with digital trends
• Results-driven with a focus on meeting and exceeding targets

If you are a strategic thinker with a passion for optimizing digital touchpoints and driving category success, we invite you to apply for the Lead Digital Category Manager position.

HIGHLIGHTS ON YOUR CANYON TOUR

• Fair and performance-related remuneration as well as Christmas and holiday bonuses
• 30 days holiday per year for a good work-life balance
• Relocation service
• Flat hierarchies and the opportunity to be part of a growing and innovative company
• From a pool of over 170 current Canyon bikes, you can take your current favorite home with you on loan - our test bikes exclusively for employees allow you to literally experience our entire portfolio
• Canyon Crew Rides (employee tours after work) and employee events (Christmas party and summer party) for an excellent team spirit
• Bikes and accessories at attractive employee conditions
• Subsidized meals in our bistros to fortify yourself
• Individual career and training opportunities for personal and professional development
• A wide range of tasks, tangible products and a sporty team atmosphere in an exciting environment with nice colleagues await you
• Very good accessibility by bike or public transport, plus company-owned parking facilities
• Your benefits can vary slightly depending on where you work.

WHAT SETS US APART

Our commitment to riding is contagious that’s what you notice when you start working at Canyon. It’s essential that our employees feel fully engaged with their work so that together we can achieve the high standards we set for ourselves, our products and our service.

A variety of hands-on tasks, true innovation and a dynamic workplace are all a part of our everyday.Each individual has a key role to play in Canyon’s success.

Whether you’re a student, graduate, or have previous leadership experience, we have the right position for you. After all, the jobs we offer have to be as versatile and exciting as the bikes we develop.

Our flat hierarchies enable you to quickly take responsibility and shape where you want your career to go. As an employer, we successfully combine our local roots with an increasingly international approach.

Sustainability and integrity core to our values alongside passion, responsibility and excellence.

In the end, it all comes down to this : Inspire to ride.