B2B Online Marketing Manager (m/f/d)

Job Description

• Develop and implement end-to-end paid marketing campaigns along the B2B customer journey (awareness, lead generation, e-commerce revenue), across digital channels (digital search, video, display, and paid social media) and across several markets.
• Manage KPI and data-driven optimization campaigns to achieve performance objectives in alignment with the overall marketing and B2B strategy, as week as business goals.
• Plan, implement, and monitor advertising budgets, targeting, and bidding strategies, and conduct A / B testing to optimize campaigns for performance and ROI.
• Monitor campaign performance metrics, analyse data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities.
• Collaborate with cross-departmental stakeholders to drive projects and to ensure global standards (including tracking, reporting, ad creatives, landing pages etc.).

Qualifications

• Professional experience in online marketing, particularly in managing search campaigns, preferably also with expertise in programmatic video, display, or paid social campaigns, ideally in a B2B context.
• Proficient use of web analytics tool (e.g. Google Analytics or Adobe Analytics).
• Strong analytical thinking skills, quick grasp of the situation and affinity for numbers.
• Communication and assertiveness as well as a pronounced hands-on mentality with the ability to work cross-functionally and effectively communicate campaign strategies and results.
• Detail-oriented mindset with a proactive approach to problem-solving and optimization.
• Business fluent in both English and German.

Additional Information

Your start at The Stepstone Group : We want you to feel comfortable right from the get-go and you can begin networking immediately.

That's why we always start with an onboarding event lasting two days at our headquarter in Düsseldorf, during which you get to know your new colleagues, our products and our culture.

After that, the onboarding continues in your department - with several weeks of individual training.

• Your further development : We are growing - and of course we want you to grow with us. We will support you with targeted training that will help you develop both personally and professionally.
• Big player with start-up flair : Even though we've grown quite a bit, we haven't lost our laidback attitude from the early days.

In concrete terms, this means that we are on a first-name basis, we have short communication channels, flat hierarchies and super helpful colleagues.

Social Days : Talk is silver, action is golden - which is exactly why all our employees have 2 Social Days a year. These can be used flexibly for social and sustainable commitment.

And the best thing about it : you don't have to take any holidays.

• Holidays : While we're on the subject of holidays ... We offer 30 days of paid leave per year plus one customary day. And we always have Christmas and New Year's Eve off.
• Four-legged friends welcome! Would you like to bring your dog? With pleasure. Every day is "bring-your-dog-to-work-day"!
• Our location? At the Medienhafen! For you that means we're easy to reach - whether by car, train or bike. By the way : We sponsor 50% of your parking space or job ticket.
• Job-bike : And we also have good news for all cyclists : with our Job-bike offer, we support you in getting to the office quickly and sustainably.
• Mobile Office : This is also possible with us! As a general rule, we offer two days of remote working per week. Feel free to ask directly during the interview to find out what the policy is for your role.
• Are you into fitness? Great! Whether it's in our own fitness studio, playing beach volleyball or running, you can keep fit with our wide range of sporting activities.
• Fancy a coffee? Then take a look at our in-house baristas. Whether Caramello, Cortado or Flat White lactose-free - everything is brewed fresh and free of charge.

Speaking of fresh, of course, we also serve fresh fruit every day.

• Our in-house post office : Standing in line isn't your thing? Then simply have your parcels delivered to the office.
• Even more benefits : Christmas party, summer party, team events, incentives, subsidization on our company pension scheme and great offers at wholesale rates (e.

g. for mobile phone contracts, Sixt and hotel bookings with HRS) - our list is long. There's bound to be something for you too!