Brand Manager (m/f/d)

Your Responsibilities

Do you want to work in a fast-growing, dynamic, and international biotech company? Do you want to contribute to a better world by building the leading genetic testing company?

This means you'll get to experience all stages of the development of a start-up and actively work on new and innovative products in the field of high-end genetic research and analysis.

As part of an agile and interdisciplinary team and you'll have the opportunity to develop professionally and personally as we create a successful venture together on a global scale.

• Drive our strategy : Developing our marketing comms strategy, lead nurturing strategy, content strategies, and digital PR in relation to target business outcomes
• Develop the brand : Planning and executing the overall direction of master brand. Defining and managing the marketing vision, strategy, positioning and budget
• Build a lead generator : Generating demand for our products and services, segmenting markets, developing ICPs and personas to drive acquisition, retention, and reactivation with digital and social activities across regions and markets
• Administrate events : Managing strategic initiatives, executing trade fairs, congresses, webinars, seminars, and other events to gain Brand appearance and new clients
• Monitor and improve progress : Analysing data, developing actionable insights, continuously improving results, and regularly updating management on progress and challenges

Your Qualifications

• 3+ years of experience
• Expertise in digital marketing and a solid understanding of industry best practices in the fundamentals, including customer segmentation, lead generation, marketing automation systems, and WCMS / CRM.
• Entrepreneurial mindset with high passion to make an impact and push the company to the next level, while exhibiting high tolerance for ambiguity and rapid course shifts
• High energy self-starter with a hands-on mentality, ability to make reasoned decisions on one's own, and work in a hyper-growth environment
• Excellent communication skills with the ability to clearly communicate compelling messages in English (C-Level Writing & Speaking)

Why us?

• Free time management
• Remote / / 30-40 hours
• Fair remuneration
• Access to company-shared benefits like E-Scooter, Bikes, Team Events
• Flat hierarchies

About us

Arcensus is a digital health and genetics biotech company specializing in the clinical interpretation of large datasets obtained from Whole Genome Sequencing (WGS) and Whole Exome sequencing (WES) for patients worldwide.

Leveraging its extensive big data insights, Arcensus identifies the etiology of hereditary symptoms, recommends improved treatment options, and assists in implementing preventative measures for a healthier and extended lifespan.