B2B Distribution Marketing Communications Manager (m/f/d) for EMEA

Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.

Let’s inspire healthier lives, together.

As the B2B Distribution Marketing Communications Manager, you will be responsible for developing and executing marketing strategies to support our distribution and channel partners.

You will work closely with internal teams and external partners to drive demand generation, enablement, and co-marketing initiatives aimed at accelerating sales through distribution channels.

Your role will involve strategic planning, partner relationship management, and collaboration across various departments to ensure alignment with business objectives and channel strategies.

Tasks

• Channel Strategy Development : Develop and implement channel marketing strategies to drive sales through distribution partners, aligning with overall business objectives and channel growth targets.
• Partner Relationship Management : Build and maintain strong relationships with distribution partners, serving as the main point of contact for marketing support, training, and co-marketing opportunities.
• Demand Generation : Collaborate with distribution partners to develop and execute demand generation campaigns, including email marketing, content syndication, and lead generation programs.
• Channel Enablement : Develop and deliver marketing collateral, sales tools, and training resources to enable distribution partners to effectively promote and sell our products or services.
• Co-op Marketing Collaboration : Work closely with distribution partners to identify co-marketing opportunities, develop joint marketing plans, and execute co-branded campaigns to drive awareness and engagement.
• Campaign Management : Plan and execute channel-specific marketing campaigns, tracking performance metrics and optimizing tactics to maximize ROI and achieve business goals.
• Budget Management : Manage marketing budgets allocated to channel marketing activities, ensuring resources are allocated effectively to support partner initiatives and drive results.
• Cross-Functional Collaboration : Collaborate with internal teams, including product marketing, sales, and marketing operations, to align channel marketing initiatives with overall business strategies and priorities.
• Performance Measurement : Track and analyze key performance metrics for channel marketing initiatives, providing regular reporting and insights to stakeholders to drive continuous improvement.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field; MBA or equivalent qualification preferred.
• 5+ years of experience in B2B marketing, with a focus on the EMEA region; previous experience in technology, device and distribution marketing preferred.
• Strong strategic thinking and analytical skills, with the ability to develop and execute integrated marketing plans that drive business results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with global and cross-functional teams.
• Experience in event management, including planning, execution, and ROI analysis for B2B events.
• Proficiency in (digital) marketing tactics and tools, including email marketing platforms, social media management tools, and web analytics.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits

• Flexible working hours, 50% remote work possible
• 30 days of holiday per year
• 13,5 salaries a year
• Modern office and inspiring working environment
• Subsidized meals in the neighborhood of our office (Stadtküche)
• Public transport ticket (100% subsidized) or free parking space
• Bike leasing
• Subsidy fitness first gym
• Employee Assistance Program to support your health, mental and emotional well-being
• Comprehensive company pension scheme
• Joint company events and activities

Evident Europe GmbH is an equal opportunities employer and we look forward to receiving your application.

Headquartered in Tokyo, Japan, Evident employs around 4,500 people at a total of 57 locations worldwide. Evident Europe, headquartered in Hamburg, Germany, employs approximately 770 people in 16 countries.

The product portfolio includes a wide range of microscope systems used in clinical diagnostics, medical and basic research, as well as in various industrial areas.

In addition, Evident offers videoscopes, products for non-destructive testing techniques and for X-ray fluorescence analysis.