Performance Marketing Manager - Russian - Europe
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Position : Performance Marketing Manager
Location : remote, anywhere in Europe
Work model : fully remote
Employment type : Services Agreement
DUTIES AND RESPONSIBILITIES :
- Oversee the day-to-day management of paid social media campaigns across platforms like Meta, TikTok, Snapchat, Twitter, and Pinterest
- Develop, optimize, and scale campaigns for multiple brands while achieving ROAS targets
- Continuously test and evaluate targeting strategies, ad creatives, landing pages, and different approaches to improve results in app-based campaigns (Android and iOS)
- Regularly analyze campaign performance and KPIs to assess success and ensure alignment with goals
- Manage the complete creative development process, including user-generated content (UGC)
- Utilize your expertise in Paid Social to understand its role within the broader media mix and its impact on the client's overall business objectives
- Stay current on the latest best practices and strategies in paid social media and user acquisition.
REQUIREMENTS :
- Native / fluent in Russian both verbal and written. Fluent in English (C1+ level)
- A degree in Marketing or a related field will be considered as a significant advantage
- Minimum of 2 years of experience in Paid Social Media, with a primary focus on Facebook Ads and mobile paid social campaigns
- Previous experience in Forex, Fintech, Financial Services, or Marketing Agencies
- Proven success in managing direct response social media campaigns
- Strong analytical skills with the ability to interpret performance data and manage reporting tools
- Proficient in MMPs such as Appsflyer, Adjust, etc.
- Solid technical understanding of social media buying platforms, including Meta, TikTok, Twitter, Pinterest, Snapchat, and LinkedIn
- Hands-on experience with setting up, troubleshooting, and optimizing paid social media campaigns
- Experience with reporting, tracking, and generating insights from campaign data
- High level of initiative, autonomy, enthusiasm, and reliability.
BENEFITS :
- Work with an international team from the comfort of your home
- Company-provided equipment (laptop, headset, etc.)
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment
- Opportunities for professional growth
- Exposure to leading technologies and modern business practices like Agile.
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