SEO Content Manager - German Speaking (m/f/x)

Company Description

Our Lineup

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

Job Description

Your daily pitch

Are you a Content Manager who enjoys working creatively and analytically at the same time? Then contribute to the success of Tipico Games! We love what we ’re ambitious, driven, and united by one goal: delivering the ultimate gaming experience to our players. Are you ready to step into the pitch, bring your best self, and become a champion? Then show us your game face - because we are looking for an SEO Content Manager (m/f/x) to join our team!

Your playing field

• Advance, develop and execute SEO strategies for all our games sites, this includes the product and the blog.
• AI Tools, Automations and Prompting are part of your daily routine.
• Design new elements, Custom Post Types and optimise our WordPress environments
• Craft a compelling content strategy for our gaming platform, Tipico Games, that informs, entertains, and engages our player base.
• Collaborate cross-functionally with marketing, product, IT, and design teams to create strategies that enhance the customer journey and fuels engagement.
• Track performance using analytics tools—measure what works, refine what doesn’t, and keep improving with every piece you publish.

Qualifications

Which skills should you bring to the pitch:

• SEO Savvy. At least 3 years of hands-on SEO experience. Understanding of SEO best practices to ensure your websites and content are getting the spotlight they deserve.
• AI Skills. Prompting in Gemini, ChatGPT or Claude and Automations are nothing new to you.
• Content Platforms. Knowledge of CMS like WordPress or typo3.
• Content Strategy. E experience in crafting engaging content across formats like blogs, articles, and social media posts. You know how to tell stories that connect.
• iGaming Passion. Experience in or a genuine interest for casino and gaming content is a must—you’ll be speaking the language of our players every day.
• Analytical Skills. Excellent analytical, strategic, and creative thinking skills.
• Communication Skills. Excellent verbal and written communication skills—clear, compelling, and on brand.
• Time Management. Top-notch organisational skills to manage deadlines and multiple projects without dropping the ball.
• Bilingual Pro. Fluency in English and German (oral and written) are essential for this role

Additional Information

This is how we score with you:

• Established International Group. We have a solid foundation on which to grow.
• Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support. To make your move to Karlsruhe as smooth as possible.
• Business Bike Leasing. We offer a sustainable commuting solution whilst also keeping you active!
• Corporate Pension Scheme (betriebliche Altersvorsorge). Secure your future! Join our corporate pension scheme, where we provide additional financial support.
• eGym. We encourage an active lifestyle, and to support this, we’ve partnered with an online sports platform that provides access to a variety of clubs and offers across Germany.
• Modern offices. Our very own Karlsruhe campus provides an open-plan space with the latest technology.
• Events. Sponsored Charity and Team gatherings; we like to have fun together as one team and reinforce our connections.
• Supportive Environment. We believe in collaboration and working together as a team, but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!