Content Marketing Specialist

About The Job

Our Quality Assurance Tools are used in thousands of development projects worldwide to guarantee the best code quality before deployment.

Those are comprised by various assets, from automated GUI testing to static code analysis. Furthermore, service-based solutions are within our current and upcoming portfolio.

We are looking for a Content Marketing Specialist for our Quality Assurance unit, who will create content to drive our SEO content strategy for our product portfolio.

You will be part of the product marketing and product management team and will work closely with the other marketing experts as well as other departments.

You are creating different types of content, to help discover and promote our products. You have developed SEO strategies, implemented them and you have plenty of experience working with software products.

You like to get things done, you are analytical and have a passion to grow and develop in your career.

Possible locations for this position are Espoo, Finland, or Hamburg, Germany.

You will

• Collaborate cross-functionally with all stakeholders to create compelling and cohesive content across all channelsWebsite content creation and optimizationCreate content for lead nurturing and engagement programCreate content for paid promotion and social mediaOrganize and host webinars
• Drive, shape, and execute our SEO content strategy in collaboration with the team, aligning it with performance data
• Perform content audits and competitor analysis to analyze and assess website content, understand performance, and identify gaps
• Track and analyze KPIs and report on content performance while seeking opportunities to increase effectiveness

About You

• You are a generalist with hands-on experience and interest in several of the following areas : product marketing, growth marketing, Go-To-Market, web analytics, funnel optimization, CRO, and experimenting (e.g. A / B testing)
• Solid experience in content creation you are an excellent writer and storyteller
• Proficiency in working with SEO, web tools and platforms
• Strong analytical skills and the ability to identify actionable insights from large datasets
• A deep curiosity about the evolving search landscape
• Significant B2B marketing experience, preferably from IT / software industry
• Experience in photo-editing, photography, video and editing, audio, and illustrations is considered as a plus
• Native or full professional proficiency in English, both written and spoken

What We Offer

In Finland

• Be part of a dynamic, international Finnish growth company with talented and skilled professionals from all around the world
• Wide scope of tasks and responsibilities; chance to learn and develop professionally every day
• Work-life balance matters : option for a hybrid work-from-home policy and flexible hours
• Comprehensive occupational health care plan, with health insurance, dental care and support for mental wellbeing
• Benefit from other perks such as lunch benefit, yearly wellbeing budget, bike & commuting benefit...
• Nice office space in Espoo Keilaniemi, free beverages and fruits, ergonomic equipment, and supportive tools

In Germany

• Public transportation ticket (Deutschland ticket)
• 30 vacation days per year
• Flexible hours that focus on work / life balance
• Possibility to work up to 3 days / week from home
• Mobile phone and subscription
• Language learning platform (Babbel)
• Full support for your mental health at work and home via Auntie Program
• A friendly, diverse, and sociable workplace
• Great colleagues from all over the world
Vor 21 Tagen