Specialist Retail Marketing (m/f/d)

Specialist Retail Marketing (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Plan & Implement Initiatives: Develop and execute digital campaigns, in-store events, flyers, and Google campaigns to drive and maintain store traffic. Leverage AI tools selectively to optimize targeting and campaign performance where measurable impact is evident
• Campaign Calendar Management: Oversee and coordinate communication efforts across all Flagship and Key City stores, ensuring timely execution of campaigns
• Customer Engagement Optimization: Enhance store touchpoints, including landing pages, newsletters, chat interfaces, and bookable appointments, to boost engagement, retention, and conversion rates
• Cross-Team Collaboration: Work closely with Omnichannel and Brand teams to leverage global assets, tools, and best practices effectively
• Unified Activation Planning: Consolidate retail requirements to develop a comprehensive activation calendar applicable to all stores
• End-to-End Consumer Journey Management: Plan, develop, and execute retail activations, ensuring a seamless customer experience throughout the journey
• Retail Activation & Trend Alignment: Implement in-store activations in line with emerging retail trends. Track performance and use AI-assisted analytics to identify optimization opportunities
• Quality & Delivery Oversight: Ensure global retail activation toolkits are delivered with high quality and on schedule

Your stroll to CYBEX:

• Relevant experience in retail marketing, campaign coordination, or omnichannel activation, ideally within a multi-store or fast-paced retail environment
• Campaign Execution Skills: Hands-on experience supporting and executing digital and in-store campaigns, with strong attention to detail and adherence to timelines
• Operational Coordination: Ability to manage campaign calendars, coordinate stakeholders, and ensure smooth rollout of activations across stores
• Data & Performance Awareness: Comfortable tracking campaign performance metrics and using insights (including AI-supported tools where applicable) to recommend optimizations
• Customer-Focused Mindset: Understanding of retail customer journeys and experience supporting initiatives that enhance engagement and conversion at key touchpoints
• Collaboration Skills: Strong communication skills with the ability to work effectively with cross-functional teams such as Brand, Omnichannel, and Retail Operations
• Organizational & Multitasking Ability: Capable of managing multiple tasks and priorities while maintaining high execution quality
• Technical Proficiency: Familiarity with digital marketing platforms (e.g., Google Ads), CRM tools, content management systems, and basic analytics reporting as well as Meta ads, Google ads and CRM tools
• Communication marketing: Know the right touch points and target audience
• Excellent communication skills in English and a strong command of at least one European language.

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.