Content Creation Manager (m/w/d)

Content Creation Manager

To start as soon as possible in Darmstadt, Germany

We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.

Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!

WHAT YOU CAN EXPECT

• Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
• Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
• International environment – Working in an international corporate setting with flat hierarchies and exciting projects
• Workplace – A modern working environment
• Parking & transport links – Free on‑site parking, a central location and excellent public transport connections

POSITION OVERVIEW

The Content Creation Manager is responsible for the development, steering, and operational execution of brand‑driven and performance‑oriented content across social media, community formats, and DTC channels, with a focus on Consumer Beauty brands in the DACH region. The role combines consistent brand storytelling with clearly conversion‑driven formats such as live shopping via TikTok Shop.

KEY RESPONSIBILITIES

• Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer Marketing objectives
• Ownership of the brand‑led TikTok Shop content strategy, including live shopping formats and native content with a focus on sales performance, storytelling, and brand impact
• Development and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevance
• Development, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth
• Independent creation and post‑production of social media content (photo, video, short‑form), as well as active support of events for targeted content production and activation
• Management of external agencies and coordination of internal stakeholders to ensure efficient, brand‑compliant, and performance‑driven content execution
• Close, cross‑functional collaboration with Marketing, Media, and PR & Influencer Marketing teams to deliver integrated campaigns and derive measurable learnings
• Identification, further development, and scaling of successful content formats based on performance analyses
• Monitoring and control of agency and project budgets in alignment with the Senior Social Media & Content Manager
• Preparation of results, insights, and action recommendations for business reviews, management updates, and selected stakeholder communications

REQUIRED SKILLS & COMPETENCIES

• Very strong understanding of social media and content strategies, particularly within the TikTok and DTC environment
• Strong instinct for platform trends, relevant formats, and audience dynamics
• Strong visual and creative sense for imagery, storytelling, and video content
• Hands‑on experience in the creation, post‑production, and publication of photo and video content for social media using common video, image‑editing, and publishing tools
• Understanding of SEO‑ and GEO‑relevant requirements and the use of corresponding analysis and optimization tools
• Experience with CMS and shop systems (e.g. Shopify), business ad managers, as well as DAM/PIM systems and influencer/creator tools (e.g. Traackr) is considered an advantage
• Basic understanding of UX/UI principles for digital content and product detail pages
• Ability to think about and further develop content from both a creative and performance‑driven perspective
• Strong affinity for numbers and analytical thinking to evaluate content, channel, and shop performance
• Structured, self‑driven working style with high personal initiative and a hands‑on mentality
• Very strong communication and collaboration skills when working with internal stakeholders and external partners
• High openness to AI tools, new technologies, and innovative ways of working
• Very good written and spoken German and English skills

YOUR JOURNEY WITH US

Have we sparked your interest?

If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.

Your direct contact for this position is Christopher Johnson.