Digital Marketing Development and Technology Lead

Digital Marketing Development and Technology Lead

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians – put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and a more sustainable future that we can all be proud of.

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

As part of Wärtsilä’s Marketing and Communications, Digital Marketing Operations and Technology team, we are looking for a Digital Marketing Development and Technology Lead.

In this role, you will define and lead the strategic direction of the Wärtsilä website as a core digital business and brand platform, while driving the development of search capabilities across SEO, GEO, and AEO to strengthen discoverability, engagement, and long-term value creation across traditional and generative search environments.

You will collaborate closely with the other Digital Marketing Development and Technology Leads as well as Marketing Operations Experts, Wärtsilä IT, our business marketing teams, and key stakeholders across the organisation to align the website and search development with broader business priorities, customer needs, and evolving digital opportunities. This position reports to the Head of Digital Marketing Technology.

The preferred locations for this role are Finland, France, Germany, Denmark, Sweden, Norway, Poland or the UK.

Key responsibilities include:

• Owning and driving the strategic direction of wartsila, ensuring the website supports business growth, customer engagement, and brand objectives
• Leading the prioritisation and development of website capabilities, translating business needs, user insights, and market developments into a clear roadmap
• Owning the search strategy across SEO, GEO, and AEO, and driving related development initiatives to improve digital visibility, reach, and performance across search and generative platforms
• Building Wärtsilä’s zero-click understanding and action plan to strengthen content visibility and effectiveness within search engine results and AI-powered discovery experiences
• Owning website reporting, analytics, and performance follow-up to generate actionable insights, guide decision-making, and maximise business value
• Leading Salesforce-related website development in close collaboration with relevant stakeholders to support integrations and enable seamless digital experiences
• Owning and developing the relevant technology stack, including vendor collaboration, governance, and license management, to ensure scalability, reliability, and future readiness
• Ensuring the effective maintenance, optimisation, and troubleshooting of the digital technology stack that supports website performance and continuity
• Providing hands-on support for execution-related activities when needed, while maintaining a strong focus on strategic development priorities

This role calls for a proactive and forward-looking leader who can shape Wärtsilä’s website and search strategy in a rapidly evolving digital landscape. Success in this role requires the ability to interpret emerging opportunities and requirements related to AI, search behaviour, customer expectations, and digital experience development, and turn them into clear priorities and actions. By combining strong subject matter expertise, analytical thinking, and cross-functional collaboration, you will help build scalable capabilities that support business goals and strengthen Wärtsilä’s digital presence over time.

Position requirements:

• 8+ years of relevant work experience in marketing and digital marketing
• Bachelor’s degree in marketing, business, engineering, and/or a relevant field of study, or equivalent experience
• Proven track record of defining and driving website strategy, optimisation, and continuous development in a complex business environment
• Deep expertise in SEO, GEO, and AEO, with the ability to translate search developments and AI-driven discovery trends into strategic direction and measurable business impact
• Strong understanding of website-related technologies, platforms, integrations, and the broader digital marketing technology ecosystem
• Knowledge and understanding of GenAI, emerging digital trends, and their implications for website development, search, and customer experience
• Proven ability to prioritise, structure, and drive progress in a complex, fast-paced environment with multiple stakeholders and competing needs
• Experience in leading or contributing to digital marketing development initiatives and project management in cross-functional environments
• Strong collaboration skills and the ability to build effective partnerships across teams and stakeholder groups

Why you and us?

We at Wärtsilä believe in empowerment, ownership, and taking responsibility of our work. We support each other’s growth, and co-creation is the true basis of our innovation. We have the courage to see opportunities and take initiative.

We are authentic and honest, and we strongly believe that by being your own true self, you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you and where you can feel safe and cared for. Are you eager to be part of this ambition?

We have an amazing team, and we are excited about our work and the impact it has on building sustainable societies. We are looking to find a colleague with this shared passion for smart technologies and a sustainable future.

Contact & next steps

If this sounds like the right opportunity, we look forward to hearing from you. Please submit your application by August 7 through our Careers portal.

Are you still wondering if you should apply and would like to get something clarified? Please reach out to Johanna Issakainen, Head of Digital Marketing Technology, Marketing and Communications, +358 40 566 1840. You can reach her by phone on July 13 from 11:00–12:00 EEST and July 14 from 11:00–12:00 EEST.

Welcome to join us in shaping the decarbonisation of marine and energy!

Last application date: 07/08/2026

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

All new Wärtsilä employees in Finland will attend occupational health checks, including drug tests/screenings where applicable. When a person is located outside of Finland, the country legislation is followed.

This is Wärtsilä