Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.
The Media Technology & Data Strategy Lead (all genders) is responsible for defining and evolving Beiersdorf's media technology, audience and data capabilities. The role owns the strategic roadmap for media technology, connected identity, audience intelligence and data enablement ensuring global teams are equipped with the tools, processes and capabilities required for modern marketing.
A key responsibility is driving the adoption, governance and evolution of GrowthOS as Beiersdorf's core media technology platform, ensuring consistent use across markets, improving utilisation of existing capabilities and helping shape future technology requirements to support media planning and decision-making in an increasingly AI-driven environment.
This role focuses on media technology, audience, identity and data capability development. It is not responsible for the planning, buying, activation or optimisation of media campaigns.
Your tasks
Own the strategic roadmap for media technology, audience and data capabilities across Beiersdorf.
Act as the business owner and advocate for GrowthOS, driving adoption, governance and best practice across global teams.
Develop frameworks and operating models that improve how media technology, audience and data capabilities are used across markets.
Identify capability gaps and define future technology requirements to support audience intelligence, data activation, media planning and decision-making
Partner with Publicis product, technology and data teams to influence the evolution of GrowthOS and related solutions.
Define approaches to audience strategy, connected identity, first-party data and addressability.
Lead stakeholder workshops, capability assessments and transformation initiatives.
6-8 years' experience in media technology, data strategy, audience strategy, MarTech, digital transformation or consulting environments.
Experience supporting enterprise media technology platforms, products or operating models, rather than hands-on media planning, buying or campaign activation roles.
Experience driving adoption, governance and change management across multiple markets and stakeholder groups.
Strong understanding of audience strategy, customer identity, first-party data, addressability and media technology ecosystems.
Experience translating business requirements into technology roadmaps, operating models and capability plans.
Strong programme management and stakeholder coordination skills.
Strong analytical, strategic thinking and problem-solving skills.
Excellent stakeholder management, communication and workshop facilitation skills.
Commercial mindset with the ability to connect technology investments to measurable business outcomes.
Required Technology Experience
Marketing Technology & Operating Systems - marketing operating systems, planning platforms, workflow tools, product governance and enterprise technology ecosystems.
Audience & Identity Platforms - Epsilon, LiveRamp, Experian, Merkle and connected identity solutions.
Customer Data & Data Collaboration - CDPs, Clean Rooms, Audience Intelligence Platforms and Data Collaboration Environments.
Measurement & Decision Intelligence - GA4, Adobe Analytics, MMM, Attribution, Incrementality Testing and Marketing Effectiveness solutions.
AI & Planning Intelligence - Microsoft Copilot, ChatGPT and AI-enabled planning, insight generation, audience intelligence and decision-support tools.
APGW1_DE
Media Technology & Data Strategy Lead (all genders) • Hamburg, Germany
WPP is the trusted growth partner for the world’s leading brands.With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketin... Mehr anzeigen
ABOUT YOU is one of Europe's fastest growing e-commerce companies.Based in Hamburg and Berlin, we operate at the intersection of fashion and technology.Our mission is to rethink online shopping and... Mehr anzeigen
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth inve... Mehr anzeigen
You don't think of social media in terms of posts, but in terms of impact? Perfect.As a Digital Media Planner (m/f/d) with us, you build campaigns that don't just run – they perform on TikTok, Meta... Mehr anzeigen
Bibel TV ist das seit Jahren wachsende, christliche Medienwerk in der wunderschönen Hansestadt Hamburg.Gemeinsam mit dir möchten wir alle Menschen mit Gott in Verbindung bringen: Über 8 verschieden... Mehr anzeigen
Senior Paid Media Manager - Team Lead (Meta, Google, TikTok) (m/w/d) - Vollzeit.Leisure One GmbH ist eine dynamische Agentur mit Fokus auf.Marketing, Strategie und digitales Wachstum.Gastronomie-, ... Mehr anzeigen
Die Wall GmbH ist der Spezialist für Stadtmöblierung und Außenwerbung.Wir sind Teil der weltweit agierenden JCDecaux-Gruppe, der Nr.Dabei erhöhen wir mit unseren hochwertigen und innovativen Stadtm... Mehr anzeigen
Where 50 Billion Daily Predictions Begin.The User Experience team is the origin point of adjoe Ads.Everything the system knows about a user, every prediction the ML models make, every bid placed in... Mehr anzeigen
Herzlich Willkommen bei der Hearts & Science - eine der am schnellsten wachsenden Full-Funnel-Agenturen.An unseren Standorten in Düsseldorf, Hamburg, Berlin, Köln, München und Ludwigsburg lassen me... Mehr anzeigen
We’re building the future of social and strategy is at the heart of it.As Manager Strategy at Pulse Advertising, you’ll lead the development of bold, insight-driven social media, influencer, and pa... Mehr anzeigen
Team Lead Paid Strategy (m/f/d).Be among the first 25 applicants.You take full ownership of account performance for some of the fastest-growing B2B SaaS scale-ups in the DACH region.You lead strate... Mehr anzeigen
Dusseldorf, Germany; Frankfurt, Germany; Hamburg, Germany; Munich, Germany.WPP steht für kreative Transformation.Mit der Kraft von Kreativität gestalten wir eine bessere Zukunft für unsere Mitarbei... Mehr anzeigen
Permanent employee, Full-time · Hamburg, Remote.Team Lead Paid Strategy (m/f/d).You take full ownership of account performance for some of the fastest-growing B2B SaaS scale‑ups in the DACH region.... Mehr anzeigen
Artefact is a global consulting company specializing in data and AI services, headquartered in Paris.We combine the rigor and structured problem-solving of top-tier strategy consulting with deep ex... Mehr anzeigen
Social-First Content-Strategie.Umsetzung für ausgewählte Marken im Konzernumfeld.Du arbeitest in einer Ausgründung aus einem der.Endkunden mehrere global führende FMCG‑Marken.Social Media Manager (... Mehr anzeigen
Digital Media Consultant & Planner (d/f/m).Strong understanding of digital media channels (online, social, search) and the AdTech ecosystem.Solid expertise in digital media planning, campaign manag... Mehr anzeigen
Permanent employee, Full-time · Hamburg, Remote.Team Lead Paid Strategy (m/f/d).You take full ownership of account performance for some of the fastest-growing B2B SaaS scale‑ups in the DACH region.... Mehr anzeigen
Agiere als zentrale Schnittstelle zwischen Business und Tech-Teams, indem du kommerzielle Anforderungen sowie Marktfeedback in strategische Produktanforderungen übersetzt und die Ausrichtung an lan... Mehr anzeigen
Leading the future of AI Engineering.Team Lead AI & Platform Engineering (m/w/d) in Hamburg.Behind our partner company stands an international tech organization that develops modern platforms reach... Mehr anzeigen
Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets.Every day, we – Wärtsilians – put our hearts and minds into turning Wärtsilä's purpose of ... Mehr anzeigen
