Head of Category Management and Shopper Marketing DACH (gn)

Our Client :

Jack Links is a family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide.

Their array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami.

Their spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities.

JTheir EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.

The Responsibilities :

We are looking for a self-starter keen to lead a vibrant team and take the protein snacking category to its next level of growth across D-A-CH.

A candidate who enjoys being in front of the customer and has the ability to build strong relationships both internally and externally and can strike the balance between data analysis and presenting meaningful insights to drive omni-channel category growth through range, space and retail activation.

You are part of the marketing team and reporting to the Head of Category Management & Shopper Marketing EMEA.

Responsibilities

• Further develop our category relationships with our main key accounts in Germany, shopper focused partnerships with our retailers, as the shopper is our common stakeholder
• Lead a strong category and shopper team for D-A-CH and intensify our customer relationships
• Deliver actionable category insights that target to change shopper behavior in short- and long term, omni-channel both instore and online
• Create and lead the setup of individual category growth plans
• Leading our customer teams and being the category thought leader’ for shopper and category within these teams and help the customers grow
• Internal consultant and single point of contact for all commercial and market driven insights (shopper, market, retailers)
• Develop a long term category vision and strategy, define the category, using shopper insights, category definition and segmentation, category drivers and enablers for the POS
• Develop shopper led selling stories for new products and launches and pitch them in front of retailers
• Lead the conceptual priorities for sales and sales force : perfect store, perfect shelf, displays etc.
• Develop and implement individual shopper marketing programs targeted to retailers, wholesalers and distributors, coordinate and implement these
• Provide input to development standards for POS execution and sales folders, brief / train sales people, manage commercial Capex and POSM, evaluate activities and share learnings
• Embracing the Jack Link’s culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward

Qualifications

• Bachelor / Master degree with at least 10 years of relevant experience in FMCG / Food in retail or manufacturing
• GS1 Certification
• Experience with leading category teams in the past 5 years
• Fluent in German and English mandatory
• Extensive network in the ECR / CM world in Germany
• Flexibility to work from our EMEA headquarters in Amsterdam, as well as travelling to our office in Ansbach, Germany and visit customers across Germany

Your Profile :

Professional skills & key competencies

• Thorough knowledge and experience of working in FMCG retail market in Germany / across D-A-CH, including Discounters and Out of Home
• Having dealt with food and or impulse categories before (snacks / drinks)
• Strong working knowledge of data and shopper panels (e.g. Nielsen, GfK, Customer loyalty platforms etc.)
• Hands on mentality, getting things done, drive for results
• Strong presentation skills
• Effective communication, planning and influencing skills
• Analytical mindset with a strong working knowledge of Excel
• Passion for converting data into actionable insights

Working at Jack Link’s means working in a fun, fast-growing international company with great ambitions.

What Jack Links offers :

• Get the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a competitive salary that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a Class Pass subscription and nutritious food offered by the company
• Attend our fun and engaging events

If this sounds like a role that is suited to your skill set, why not apply today!