Digital Content Manager (m/f/d) Digital Content Manager (m/f/d) Mitarbeiter:innen E-Commerce & Digital München, BY, DE

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774.

With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe.

The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

For our division Digital at our location in Munich we are looking for a

Digital Content Manager (m / f / d)

YOUR SHOES TO FILL :

• Support the execution of our global content strategy and campaigns, ensuring digital content aligns with our brand, engages our audience, and supports business objectives.
• Guarantee an optimal brand and shopping experience across our webshops, coordinating with IT and external agencies as needed.
• Manage and optimize our content management system (CMS) for efficient content creation, publication, and distribution, including gathering market requirements and drafting the feature development roadmap.
• Collaborate with markets and internal translation teams for operational business and the localization of global campaigns, ensuring consistency with brand messaging and maintaining brand integrity.
• Adapt content for local markets and new market entries, continuously improving the translation workflow and localization processes.
• Own and curate the UGC content tool, aligning it with market needs and the global content strategy, while maintaining and managing video content for all global campaigns.
• Contribute to campaign performance analysis and optimization, working closely with the content team, corporate communications, and product team.
• Collaborate with digital colleagues across departments (e.g., product & UX, Operations and systems, Analytics) and maintain partnerships with external, international service partners.

YOUR WALK OF LIFE :

• University degree or comparable education in communication or digital marketing.
• At least 3 years of professional experience in content marketing, content management, onsite marketing, or editorial work, especially in e-commerce.
• Experience in content creation (text and image) and the setup and implementation of content marketing campaigns.
• High online affinity with a solid understanding of the digital world, good UX principles, and website design and technical connections.
• Proficient in using CMS systems (Optimizely, CoreMedia CMS, with SFCC knowledge as an advantage) and tools like Jira, Confluence, and Figma;

HTML / CSS knowledge is a plus.

• Business fluent in English; German is an advantage, with additional languages considered a plus.
• Strong analytical skills, assertiveness, autonomy, and problem-solving abilities, with an entrepreneurial mindset.
• Expertise in the shoes, fashion, or lifestyle sector

WE OFFER :

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company : dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities.

Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Ankita Arora.