Marketing Manager (m / f / d) - App Marketing

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission : to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition.

As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team , you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion – whether through close project collaboration or connecting at team events.

As a Marketing Manager (m / f / d) App Marketing , you will take ownership of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms. You will play a key role in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness.

Responsibilities

Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution

Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions

Manage budgets, forecast performance, and scale campaigns to maximize results

Run analyses, A / B tests, and experiments to drive continuous optimization

Track industry trends and identify growth opportunities with strategic initiatives

Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation

Mentor junior team members and share best practices

Requirements

Degree in business administration or related field (e.g., media management, e-commerce)

1.5+ years of experience in app marketing, ideally in a fast-paced environment

Strong analytical skills with ability to interpret data and derive actionable insights

Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus

Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools

Excellent English skills, both written and spoken

Benefits

Hybrid working

Täglich frisches Obst

Sportkurse

Exklusive Mitarbeiter Rabatte

Kostenlose Getränke

Sprachkurse

Company Events

Relocation Unterstützung

Mobilitätszuschlag

Zentrale Lage

Flexible Arbeitszeiten

Betriebliche Altersvorsorge

Weiterbildungs- angebote

Hunde erlaubt

AY Academy

Feedbackkultur

Firmenfahrrad

YOU ARE THE CORE OF ABOUT YOU We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission : empower acceptance and shape an inclusive, fair and circular fashion culture.

We look forward to receiving your application – preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! : -)